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Nu Roc Health and Rehabilitation Ctr

3576a Nu Roc Ln, Laona, WI 54541 · Forest County · (715) 674-4477

50 certified beds, about 36 residents a day · For profit - Corporation · Medicare and Medicaid since 1997

Certified for Medicaid Certified for Medicare
Overall
4 of 5
Health inspections
4 of 5
Staffing
2 of 5
Quality measures
4 of 5

CMS Care Compare ratings, data as of September 1, 2026 · CCN 525623 · See it on Medicare.gov · Compare with other homes

The record in brief

At its most recent standard inspection, on June 18, 2025, inspectors cited 6 health deficiencies (the Wisconsin average is 9.5, the national average 9.2).

None of its 17 health citations since February 2023 was rated as actual harm or immediate jeopardy.

CMS lists no fines against this home in the last three years.

Nurses and nurse aides worked 3.19 hours per resident per day, against 4.21 across Wisconsin and 3.86 nationally. Registered nurses accounted for 0.62 of those hours.

72.5% of nursing staff left within the year CMS measured (Wisconsin average 46.9%).

CMS links it to Champion Care, an affiliated group of 22 nursing homes.

Health inspections

Federal rules call for a standard inspection at least every 15 months, plus a visit whenever a complaint is filed. Each mark below is one citation, colored by how serious inspectors rated it. How to read a citation.

Under each citation, the quoted text is the inspector's own summary from the federal statement of deficiencies (CMS form 2567), word for word apart from a privacy scrub; CMS removes residents' and staff names before it publishes the text. The full notes are on Medicare.gov.

Potential for minimal harm Potential for more than minimal harm Actual harm Immediate jeopardy Found on a complaint visit

Where its citations fall on CMS's grid

CMS rates every citation by how much harm it caused (rows) and how many residents it touched (columns). The count in each box is this home's, across all 17 health citations on file.

Severity
Isolated
Pattern
Widespread
Immediate jeopardy
0J
0K
0L
Actual harm
0G
0H
0I
Potential for more than minimal harm
11D
2E
3F
Potential for minimal harm
0A
0B
1C
February 11, 2026Complaint inspection · 1 citation
  1. D
    Provide and implement an infection prevention and control program.
    F880 · Infection Control · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) February 11, 2026
    Inspectors wroteBased on observation, staff interview, record review, and policy review, the facility did not ensure direct care staff were aware of enhanced barrier precautions (EBP) for 3 residents (R) (R10, R11, and R12) of 10 sampled residents. R10 was on EBP but did not have an order or the appropriate signage to indicate the necessary precautions. R11 and R12 were on EBP but did not have the appropriate signage to indicate the necessary precautions.
June 18, 2025Standard inspection · 6 citations
  1. F
    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
    F812 · Nutrition and Dietary · No actual harm, potential for more than minimal harm, widespread · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wroteBased on observation, staff interview, and record review, the facility did not ensure food was stored and prepared in a safe and sanitary manner. This practice had the potential to affect all 34 residents residing in the facility. Staff did not monitor and document food cooling temperatures. Staff did not test the Quaternary sanitizing solution (used to sanitize food preparation surfaces) per manufacturer's instructions and did not have a procedure to monitor and document the temperature and parts per million (PPM) of the sanitizing solution. Staff did not monitor warewashing temperatures to ensure the minimum wash and rinse temperatures were achieved to prevent the spread of foodborne illness. In addition, the PPM of the facility's low temperature warewashing machine were not monitored and documented per manufacturer's recommendations. Staff did not date items upon receipt or opening.
  2. D
    PASARR screening for Mental disorders or Intellectual Disabilities
    F645 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wroteBased on staff interview and record review, the facility did not ensure a Pre-admission Screening and Resident Review (PASRR) Level II Screen was completed for 1 resident (R) (R3) of 14 sampled residents. R3's PASRR Level I Screen was inaccurate and indicated R3 did not have a diagnosis of a mental health disorder and was not prescribed medication to treat a mental health disorder. As a result, a PASRR Level II Screen was not submitted to determine if R3 was in need of specialized services.
  3. D
    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    F689 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wrote2. On 6/16/25, Surveyor reviewed R2's medical record. R2 was admitted to the facility on [DATE] and had diagnoses including chronic obstructive pulmonary disease (COPD) and heart failure. R2's MDS assessment, dated 5/27/25, had a BIMS score of 15 out of 15 which indicated R2 had intact cognition. R2 had a physician order, dated 5/27/25, for oxygen 4 liters per nasal cannula continuous every shift for hypoxia. On 6/16/25 at 11:09 AM, Surveyor noted R2's oxygen concentrator was running at 4 liters per minute and R2's nasal cannula was on R2's bed, however, R2 was not in the room. On 6/16/25 at 11:14 AM, Surveyor observed R2 return from having R2's hair washed and noted R2 was not using portable oxygen. Surveyor interviewed R2 who indicated R2 did not wear oxygen when R2's hair was washed or when R2 ate. [...]
  4. D
    Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
    F755 · Pharmacy Service · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wroteBased on observation, staff interview, and record review, the facility did not ensure 2 residents (R) (R6 and R37) of 6 sampled residents were provided safe administration of drugs and biologicals. R6 had an order for 81 milligrams (mg) of enteric coated (EC) aspirin daily. On 6/17/25, R6 was administered 81 (mg) of chewable aspirin. R37 had an order for a 4% lidocaine patch on the back at bedtime and removed in the morning. On 6/17/25, staff put a 4% lidocaine patch on R37's left knee.
  5. D
    Provide and implement an infection prevention and control program.
    F880 · Infection Control · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wroteBased on observation, staff interview, and record review, the facility did not maintain an infection prevention and control program designed to prevent the transmission of communicable disease and infection for 1 resident (R) (R37) of 3 sampled residents. R37 was on enhanced barrier precautions (EBP) due to a percutaneous endoscopic gastrostomy (PEG) tube. On 6/17/25, Licensed Practical Nurse (LPN)-I did not wear a gown while providing medication via R37's PEG tube.
  6. C
    Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
    F851 · Administration · No actual harm, potential for minimal harm, widespread · Corrected (the home has a date of correction) July 16, 2025
    Inspectors wroteBased on staff interview and record review, the facility did not ensure accurate mandatory staffing information based on payroll data was submitted to the Centers for Medicare & Medicaid Services (CMS). This practice had the potential to affect all 34 residents residing in the facility. Staffing information for fiscal quarter 2 (1/25/25-3/31/25) of the Payroll Based Journal (PBJ) was not submitted accurately to CMS.
May 15, 2024Standard inspection · 3 citations
  1. F
    Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
    F851 · Administration · No actual harm, potential for more than minimal harm, widespread · Past noncompliance: already fixed when inspectors found it
    Inspectors wroteBased on interviews and record review, the facility failed to submit accurate data to Centers for Medicare and Medicaid Services (CMS) mandatory Payroll Based Journal (PBJ) for the fourth quarter of 2023 (July 1-September 30) and the first quarter of 2024 (October 1 - December 31). This has the potential to affect all 37 residents. This is evidenced by: Surveyor noted the facility triggered for excessively low weekend staffing for quarter 4 of 2023 and for quarter 1 of 2024 on the Payroll Based Journal (PBJ) staffing data report. On 05/15/24 at 8:20 AM, Surveyor interviewed Nursing Home Administrator (NHA) A regarding PBJ staffing triggers. NHA A reported, Staffing needs are based on census. A census of 37 would require 4 CNAs on day shift, 3 on PM shift, 2 on night shift. We use agency staff daily, and we have not had any excessively low weekend staffing. [...]
  2. E
    Provide and implement an infection prevention and control program.
    F880 · Infection Control · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) June 3, 2024
    Inspectors wroteBased on observation, record review and interview, the facility did not ensure a sanitary environment to help prevent the development and transmission of communicable diseases and infections. The facility failed to sanitize mechanical lifts for 2 of 6 residents (R) that use mechanical lifts. (R8 and R24).
  3. D
    Provide care or services that was trauma informed and/or culturally competent.
    F699 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) June 3, 2024
    Inspectors wroteBased on interview and record review, the facility did not ensure creation of a culturally competent, trauma-informed care plan for 1 of 1 resident (R19) with an identified trauma history.
February 8, 2024Complaint inspection · 1 citation
  1. D
    Keep residents' personal and medical records private and confidential.
    F583 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) February 23, 2024
    Inspectors wroteBased on observation, staff and resident interview, and record review, the facility did not ensure the right to privacy for 1 Resident (R) (R7) of 9 sampled residents. The facility required R7's door to remain open when R7 performed personal cares.
February 28, 2023Standard inspection · 6 citations
  1. F
    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
    F812 · Nutrition and Dietary · No actual harm, potential for more than minimal harm, widespread · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on observation, interview and record review, the facility did not ensure safe food handling practices were implemented. This had the potential to affect 36 of 37 residents residing in the facility. Cooling temperatures were not monitored for cooked foods saved for resident consumption. Holding temperature logs for foods served to residents contained missed entries. In addition, cooking temperatures logs for foods served to residents were not implemented. Sanitizing solution used to clean/sanitize kitchen surfaces was not tested for parts per million (PPM) sanitizer levels. In addition, testing strips for the sanitizing solution used in the dish machine were expired.
  2. E
    Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
    F656 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on record review and staff interview, the facility did not ensure comprehensive resident-centered care plans were developed for 4 Residents (R) (R5, R19, R189, and R240) of 13 sampled residents. R5 had a physician's order for Eliquis (an anti-coagulant medication used reduce the risk of stroke and blood clots). The facility did not develop a comprehensive care plan to monitor for the effectiveness and side effects of the medication. R19 had a physician's order for doxycycline (an antibiotic medication) used to treat chronic osteomyelitis (an infection in the bone). R189's diagnoses included diastolic (congestive) heart failure (impairment of the blood pumping function of the heart), moderate risk for falls and limited physical mobility. R189's medical record did not contain a comprehensive care plan to address those conditions. [...]
  3. D
    Give the resident's representative the ability to exercise the resident's rights.
    F551 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on staff interview and record review, the facility did not ensure a petition for protective placement was made for one resident (R) (R28) of four residents whose nursing home stay exceeded 60 days without active discharge planning (allowing an additional 30 days). R28's medical record documented R28 had a legal guardian in place at the time of admission on [DATE]. Protective placement was not pursued for R28's stay at the skilled nursing facility.
  4. D
    Ensure that residents are fully informed and understand their health status, care and treatments.
    F552 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on staff interview and record review, the facility did not ensure 3 Residents (R) (R23, R28, and R1) of 5 residents reviewed for unnecessary medications had documentation the residents or their legal representatives were informed in advance of the risks and benefits of the prescribed psychotropic medications. R23 was prescribed olanzapine (an anti-psychotic medication). The facility did not obtain written consent from R23 for the medication. R28 was prescribed Seroquel (an anti-psychotic medication). The facility did not obtain written consent from R28's legal representative for the medication. R1 was prescribed buspirone and sertraline (anti-psychotic medications) as well as lamotrigine (an anti-convulsant medication prescribed for depression per R1's physician's order). The facility did not obtain written consents from R1 for the medications.
  5. D
    PASARR screening for Mental disorders or Intellectual Disabilities
    F645 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on staff interview and record review, the facility did not ensure 1 Resident (R) (R1) of 5 sampled residents met the PASRR (Pre-admission Screen and Resident Review) requirements. R1's medical record indicated R1 had mental illness diagnoses and was prescribed psychotropic medication. The facility did not complete a Level I screen or refer R1's information to the PASRR Screening Agency.
  6. D
    Provide or get specialized rehabilitative services as required for a resident.
    F825 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) March 6, 2023
    Inspectors wroteBased on interview and record review, the facility did not ensure speech therapy services were obtained timely for 1 Resident (R) (R12) of 13 residents reviewed. On 11/10/22, a swallow study was recommended for R12. A speech therapy evaluation was not provided until 1/12/23 and a swallow study was not completed.

Fire safety inspections

9 fire safety citations on file: 5 on June 18, 2025, 4 on May 15, 2024.

Every fire safety citation9 citations
  1. F
    Establish policies and procedures including evacuation.
    E 20 · June 18, 2025 · Corrected (the home has a date of correction)
  2. F
    Establish emergency prep training and testing.
    E 36 · June 18, 2025 · Corrected (the home has a date of correction)
  3. F
    Have simulated fire drills held at unexpected times.
    K 712 · June 18, 2025 · Corrected (the home has a date of correction)
  4. E
    Properly select, install, inspect, or maintain portable fire extinguishes.
    K 355 · June 18, 2025 · Corrected (the home has a date of correction)
  5. D
    Inspect, test, and maintain automatic sprinkler systems.
    K 353 · June 18, 2025 · Corrected (the home has a date of correction)
  6. F
    Create arrangements with other facilities to receive patients.
    E 25 · May 15, 2024 · Corrected (the home has a date of correction)
  7. F
    To conduct inspection, testing and maintenance of fire doors by qualified individuals.
    K 761 · May 15, 2024 · Corrected (the home has a date of correction)
  8. F
    Have generator or other power source capable of supplying service within 10 seconds.
    K 918 · May 15, 2024 · Corrected (the home has a date of correction)
  9. E
    Inspect, test, and maintain automatic sprinkler systems.
    K 353 · May 15, 2024 · Corrected (the home has a date of correction)

Fines and payment denials

CMS lists no fines or payment denials against this home in the last three years. The national average is 0.9 fines per home.

Staffing

Hours of care per resident per day, from the payroll records every home sends CMS. Higher means more staff time with each resident.

MeasureThis homeWisconsinUnited States
All nursing staff (RN, LPN and aides)3.194.213.86
Registered nurses0.620.990.69
All nursing staff on weekends2.893.773.42
Nurse aides1.77
Licensed practical nurses0.80
Nursing staff turnover (share who left in a year)72.5%46.9%45.8%
Registered nurse turnover88.9%39.7%42.9%
Administrators who left0

CMS expects 3.64 hours a day for residents as sick as this home's (its case-mix figure). The staffing star compares the two.

Staffing by quarter, from daily payroll records

Every nursing home sends CMS its staff hours for each day (the Payroll Based Journal). Here they are added up by quarter. The latest quarter is the one behind the figures above. In January to March 2026, nursing staff hours per resident were 3.30 on weekdays and 2.89 on weekends, 12% lower on weekends (nationally, weekends ran 15% lower). Contract or agency staff worked 10.8% of nursing hours, against 5.3% nationally. Total nursing hours per resident went from 3.14 in April to June 2025 to 3.19 in January to March 2026.

QuarterAll nursing staffRegistered nursesWeekdaysWeekendsContract staff shareDays with no RN hoursResidents a day
Jan to Mar 20263.190.623.302.89 10.8%0 of 9036
Oct to Dec 20253.160.613.272.87 4.2%0 of 9236
Jul to Sep 20253.180.513.302.89 8.0%1 of 9237
Apr to Jun 20253.140.793.252.88 14.3%0 of 9137
United States, Jan to Mar 20263.750.623.923.335.3%0.5% of days
Wisconsin, Jan to Mar 20264.190.954.363.748.8%0.3% of days

Hours per resident per day: staff hours in the quarter divided by resident days (the daily census CMS derives from resident assessments). Registered nurses include the director of nursing and RNs with administrative duties; aides include nurse aides in training and medication aides, as in CMS's own staffing measure. How these are calculated.

Quality measures

The measures CMS uses for the quality star. Lower is better for every one of them.

MeasureThis homeWisconsinUS
Percentage of long-stay residents whose need for help with daily activities has increased
Long Stay residents, 2025Q2-2026Q1
14.816.113.9
Percentage of long-stay residents with a catheter inserted and left in their bladder
Long Stay residents, 2025Q2-2026Q1
0.02.10.8
Percentage of long-stay residents with a urinary tract infection
Long Stay residents, 2025Q2-2026Q1
1.52.61.6
Percentage of long-stay residents experiencing one or more falls with major injury
Long Stay residents, 2025Q2-2026Q1
1.53.33.2
Percentage of short-stay residents who newly received an antipsychotic medication
Short Stay residents, 2025Q2-2026Q1
0.01.21.6
Percentage of long-stay residents whose ability to walk independently worsened
Long Stay residents, 2025Q2-2026Q1
20.618.414.1
Percentage of long-stay residents with pressure ulcers
Long Stay residents, 2025Q2-2026Q1
1.35.04.6
Percentage of long-stay residents who received an antipsychotic medication
Long Stay residents, 2025Q2-2026Q1
22.915.815.4
Number of hospitalizations per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
1.21.71.9
Number of outpatient emergency department visits per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
2.02.31.8

Owners and operators

Legal business name: THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER, LLC. CMS links this home to Champion Care, a group of 22 nursing homes averaging 2.2 stars overall.

NameRoleTypeShareSince
Nu Roc Holdings LLC5% or greater direct ownership interestOrganization100%02/01/2018
Ruvel, MenachemCorporate directorIndividual02/01/2018
Weinberg, YisroelCorporate directorIndividual02/01/2018
Champion Care LLCOperational/managerial controlOrganization02/01/2018
Ruvel, MenachemOperational/managerial controlIndividual02/01/2018
Weinberg, YisroelOperational/managerial controlIndividual02/01/2018

As listed in the CMS ownership file, which names owners with a 5% or greater stake and the people and companies with operational or managerial control.

Questions to ask on a visit

Chosen from this home's own inspection record.

  1. What changed in infection control since the last inspection, and who on staff is the infection preventionist?Inspectors cited 3 problems in this area, most recently on February 11, 2026: "Provide and implement an infection prevention and control program."
  2. When is the care plan meeting, and can family attend it?Inspectors cited 3 problems in this area, most recently on June 18, 2025: "PASARR screening for Mental disorders or Intellectual Disabilities"
  3. How do you prevent falls and pressure injuries, and how are families told when one happens?Inspectors cited 3 problems in this area, most recently on June 18, 2025: "Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents."
  4. How do residents and families raise a complaint or grievance, and how fast is it answered?Inspectors cited 3 problems in this area, most recently on February 8, 2024: "Keep residents' personal and medical records private and confidential."
  5. Who is on the floor on Saturday and Sunday, and how many residents does each aide care for?Weekend nurse staffing here was 2.89 hours per resident per day, below the Wisconsin average of 3.77.

Wisconsin contacts for a concern about a nursing home

These are the official offices in Wisconsin. NursingHomeClear cannot take or act on complaints.

Common questions

What is Nu Roc Health and Rehabilitation Ctr's Medicare star rating?
CMS rates Nu Roc Health and Rehabilitation Ctr 4 out of 5 stars overall, with 4 for health inspections, 2 for staffing and 4 for quality measures (CMS data as of September 1, 2026).
How many deficiencies did Nu Roc Health and Rehabilitation Ctr get at its last inspection?
6 health deficiencies at the standard inspection on June 18, 2025. The Wisconsin average is 9.5.
Has Nu Roc Health and Rehabilitation Ctr been fined?
CMS lists no fines in the last three years.
Does Nu Roc Health and Rehabilitation Ctr accept Medicaid?
It is certified to take Medicaid (CMS lists it as "Medicare and Medicaid"). Certification does not mean a Medicaid bed is open: ask the admissions office.
Who owns Nu Roc Health and Rehabilitation Ctr?
CMS lists 6 owners and managers, and links the home to Champion Care. Legal business name: THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER, LLC.

Sources

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