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Brunswick Cove Nursing Center

1478 River Road, Winnabow, NC 28479 · Brunswick County · (910) 371-9894

175 certified beds, about 130 residents a day · For profit - Limited Liability company · Medicare and Medicaid since 1990

Certified for Medicaid Certified for Medicare
Overall
2 of 5
Health inspections
3 of 5
Staffing
3 of 5
Quality measures
1 of 5

CMS Care Compare ratings, data as of September 1, 2026 · CCN 345318 · See it on Medicare.gov · Compare with other homes

The record in brief

At its most recent standard inspection, on December 4, 2025, inspectors cited 6 health deficiencies (the North Carolina average is 4.7, the national average 9.2).

None of its 20 health citations since May 2023 was rated as actual harm or immediate jeopardy.

CMS lists 9 fines totaling $70,913 in the last three years; the largest was $14,814, and the latest is dated February 20, 2024.

Nurses and nurse aides worked 4.26 hours per resident per day, against 3.85 across North Carolina and 3.86 nationally. Registered nurses accounted for 0.55 of those hours.

74.7% of nursing staff left within the year CMS measured (North Carolina average 49.0%).

Health inspections

Federal rules call for a standard inspection at least every 15 months, plus a visit whenever a complaint is filed. Each mark below is one citation, colored by how serious inspectors rated it. How to read a citation.

Under each citation, the quoted text is the inspector's own summary from the federal statement of deficiencies (CMS form 2567), word for word apart from a privacy scrub; CMS removes residents' and staff names before it publishes the text. The full notes are on Medicare.gov.

Potential for minimal harm Potential for more than minimal harm Actual harm Immediate jeopardy Found on a complaint visit

Where its citations fall on CMS's grid

CMS rates every citation by how much harm it caused (rows) and how many residents it touched (columns). The count in each box is this home's, across all 20 health citations on file.

Severity
Isolated
Pattern
Widespread
Immediate jeopardy
0J
0K
0L
Actual harm
0G
0H
0I
Potential for more than minimal harm
13D
6E
0F
Potential for minimal harm
0A
1B
0C
February 20, 2026Complaint inspection · 1 citation
  1. D
    Ensure that residents are free from significant medication errors.
    F760 · Pharmacy Service · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 12, 2026
    Inspectors wroteBased on record review and interviews with the staff, Consultant Pharmacist, Nurse Practitioner (NP), and Medical Director, the facility failed to prevent a significant medication error when Nurse #1 administered Resident #2 Haldol (an antipsychotic medication used to treat severe behavioral issues) IM (intramuscular) (delivered via injection) 20 milligrams (mg) instead of the ordered 2 mg. This deficient practice affected 1 of 3 residents reviewed for significant medication errors.
December 4, 2025Standard inspection, Complaint inspection · 6 citations
  1. D
    Ensure services provided by the nursing facility meet professional standards of quality.
    F658 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on observations, record review, staff and physician and pharmacist technician specialist interviews, the facility failed to obtain an order to flush a percutaneous intravenous central catheter (PICC) with normal saline and heparin (blood thinning agent) flushes for 1 of 1 resident (Resident #129) reviewed for intravenous (IV) antibiotics.
  2. D
    Provide appropriate treatment and care according to orders, resident’s preferences and goals.
    F684 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on record review, and resident, staff, Nurse Practitioner, and Wound Physician interviews, the facility failed to provide treatment for surgical wound as specified in the hospital discharge summary (Resident #48) and failed to offload a neck/shoulder contracture as ordered (Resident #6). This was for 2 of 3 residents reviewed for skin integrity (Resident #48 and Resident #6).
  3. D
    Provide appropriate pressure ulcer care and prevent new ulcers from developing.
    F686 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on observations, record review and staff and Wound Physician interviews, the facility failed to follow a physician order for a wound treatment for 1 of 3 residents (Resident #16) observed for pressure ulcers.
  4. D
    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    F689 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on observation, record review, and resident, staff and Nurse Practitioner (NP) interviews, the facility failed to provide supervision and ensure a smoking apron was worn for 1 of 1 resident identified as requiring supervision with smoking reviewed for smoking (Resident #99). Resident #99 was admitted into the facility on 9/30/20 with diagnoses of nontraumatic subdural hemorrhage (bleeding between the brain and its tough outer covering), syncope (a temporary loss of consciousness) and collapse (fall). A diagnosis of narcolepsy (a chronic condition where the brain cannot regulate sleep-wake cycles, causing overwhelming daytime sleepiness and sudden sleep during activities) was added on 12/9/22. Resident #99's quarterly Minimum Data Set, dated [DATE] revealed she was cognitively intact and had no impairment of her upper extremities. [...]
  5. D
    Provide safe and appropriate respiratory care for a resident when needed.
    F695 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on record review, observations, and staff and Nurse Practitioner interviews, the facility failed to administer oxygen at the prescribed rate for 1 of 4 residents reviewed for respiratory care (Resident #72).
  6. D
    Provide and implement an infection prevention and control program.
    F880 · Infection Control · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) December 27, 2025
    Inspectors wroteBased on observations, record review, and staff interviews, the facility failed to follow their infection control policy and procedures for Enhanced Barrier Precautions (EBP) during high contact care for a resident (Resident #105) with a pressure ulcer wound when the Wound Treatment Nurse was providing resident care without wearing the required personal protective equipment (PPE) for 1 of 4 staff observed for infection control.
July 25, 2024Standard inspection, Complaint inspection · 8 citations
  1. E
    Ensure each resident receives an accurate assessment.
    F641 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review and staff interviews, the facility failed to code the Minimum Data Set (MDS) assessments accurately in the areas of medication, dental and continence for 4 of 30 residents whose MDS assessments were reviewed (Resident # 283, Resident #99, Resident #76 and Resident #115).
  2. E
    Assist a resident in gaining access to vision and hearing services.
    F685 · Quality of Life and Care · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review, staff, Nurse Practitioner and Physician interviews, the facility failed to ensure a resident had an ophthalmology appointment scheduled as ordered on 1/11/24, 2/13/24 and 3/26/24 resulting in the resident not seen until 4/19/24 and failed to obtain the retinol specialist appointment recommended by the ophthalmologist for 1 of 1 resident (Resident #101) reviewed for vision.
  3. E
    Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
    F756 · Pharmacy Service · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review, staff interviews and Consultant Pharmacist interview the facility failed to ensure the facility staff reviewed pharmacy recommendations and documented any action taken or a rationale for no action taken on the pharmacy request for 1 of 5 residents reviewed for drug regimen review (Resident #115).
  4. E
    Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.
    F758 · Pharmacy Service · No actual harm, potential for more than minimal harm, pattern · found on a complaint visit · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review and staff and Consulting pharmacist interviews, the facility failed to complete an AIMS (Abnormal Involuntary Movement Scale) assessment for 1 of 5 residents (Resident #11) reviewed for unnecessary medications who received psychotropic medications.
  5. D
    Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
    F580 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review, Physician interview, Nurse Practitioner (NP) interview, staff interviews, and Responsible Party (RP) interview, the facility failed to notify the resident's (Resident #89) Responsible Party (RP) and the facility Physician of the resident's fall and change in condition for 1 of 4 sampled residents reviewed for change of condition.
  6. D
    Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
    F582 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review and staff interviews, the facility failed to provide a Centers for Medicare and Medicaid Services (CMS) Skilled Nursing Facility Advanced Beneficiary Notice (SNF ABN) (form 10055) prior to discharge from Medicare Part A skilled services for 2 of 3 (Resident #112 and Resident #115) residents reviewed for beneficiary protection review.
  7. D
    Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
    F656 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record reviews, observation, resident and staff interviews the facility failed to develop a comprehensive person-centered care plan for the focus areas of antidepressant and antiplatelet medications, continence and indwelling catheter for 3 of 30 residents (Resident #76, Resident #99 and Resident #283) reviewed for comprehensive care plans.
  8. D
    Provide safe and appropriate respiratory care for a resident when needed.
    F695 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) September 1, 2024
    Inspectors wroteBased on record review, observations, staff and physician interviews, the facility failed to apply signage indicating the use of oxygen outside the resident's room for 2 of 2 residents reviewed for oxygen use (Resident #11 and Resident #112).
May 25, 2023Standard inspection · 5 citations
  1. E
    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
    F812 · Nutrition and Dietary · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) July 6, 2023
    Inspectors wroteBased on observation and staff interviews, the facility failed to date foods stored for use in one of one kitchen walk-in refrigerator.
  2. E
    Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
    F867 · Administration · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) July 6, 2023
    Inspectors wroteBased on observations, record review, and staff interviews, the facility ' s Quality Assurance and Performance Improvement (QAPI) committee failed to maintain implemented procedures and monitor these interventions that the committee put into place in February of 2022. This was for one recited deficiency in the area of food and nutrition services. The continued failure of the facility during the two federal surveys of record shows a pattern of the facility ' s inability to sustain and effective QAPI program.
  3. D
    Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
    F657 · Resident Assessment and Care Planning · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 6, 2023
    Inspectors wroteBased on record review, staff and Responsible Party (RP) interviews, the facility failed to invite the RP to the care plan meeting for 1 of 1 resident (Resident #81) reviewed for care plans.
  4. D
    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    F689 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) July 6, 2023
    Inspectors wroteBased on observation, record review and staff interview, the facility failed to complete a smoking assessment for 1 of 1 resident (Resident #51) reviewed for smoking.
  5. B
    Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.
    F851 · Administration · No actual harm, potential for minimal harm, pattern · deficient, provider has June 1, 2023
    Inspectors wroteBased on record review and Administrator interview, the facility failed to submit the Payroll Based Journal (PBJ) data for the 3rd, and 4th quarters in fiscal year (FY) 2022 and 1st quarter in fiscal year 2023.

Fire safety inspections

14 fire safety citations on file: 8 on December 4, 2025, 3 on July 25, 2024, 3 on May 25, 2023.

Every fire safety citation14 citations
  1. F
    Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
    K 321 · December 4, 2025 · Corrected (the home has a date of correction)
  2. F
    Have properly installed electrical wiring and gas equipment.
    K 511 · December 4, 2025 · Corrected (the home has a date of correction)
  3. E
    Use approved construction type or materials.
    K 161 · December 4, 2025 · Corrected (the home has a date of correction)
  4. E
    Meet requirements for the use of electrical equipment.
    K 919 · December 4, 2025 · Corrected (the home has a date of correction)
  5. D
    Keep aisles, corridors, and exits free of obstruction in case of emergency.
    K 211 · December 4, 2025 · Corrected (the home has a date of correction)
  6. D
    Provide properly protected cooking facilities.
    K 324 · December 4, 2025 · Corrected (the home has a date of correction)
  7. D
    Inspect, test, and maintain automatic sprinkler systems.
    K 353 · December 4, 2025 · Corrected (the home has a date of correction)
  8. D
    Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
    K 372 · December 4, 2025 · Corrected (the home has a date of correction)
  9. E
    Have generator or other power source capable of supplying service within 10 seconds.
    K 918 · July 25, 2024 · Corrected (the home has a date of correction)
  10. D
    Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
    K 321 · July 25, 2024 · Corrected (the home has a date of correction)
  11. D
    Have proper medical gas storage and administration areas.
    K 923 · July 25, 2024 · Corrected (the home has a date of correction)
  12. D
    Provide properly protected cooking facilities.
    K 324 · May 25, 2023 · Corrected (the home has a date of correction)
  13. D
    Inspect, test, and maintain automatic sprinkler systems.
    K 353 · May 25, 2023 · Corrected (the home has a date of correction)
  14. D
    Have proper medical gas storage and administration areas.
    K 923 · May 25, 2023 · Corrected (the home has a date of correction)

Fines and payment denials

DatePenaltyAmount or length
February 20, 2024Fine $4,938
February 12, 2024Fine $4,938
January 22, 2024Fine $14,814
January 8, 2024Fine $4,938
January 2, 2024Fine $4,587
December 11, 2023Fine $13,762
November 6, 2023Fine $4,587
October 30, 2023Fine $4,587
October 10, 2023Fine $13,762

A payment denial means Medicare and Medicaid stopped paying for new admissions for that period.

Staffing

Hours of care per resident per day, from the payroll records every home sends CMS. Higher means more staff time with each resident.

MeasureThis homeNorth CarolinaUnited States
All nursing staff (RN, LPN and aides)4.263.853.86
Registered nurses0.550.620.69
All nursing staff on weekends3.793.423.42
Nurse aides2.47
Licensed practical nurses1.24
Nursing staff turnover (share who left in a year)74.7%49.0%45.8%
Registered nurse turnover42.9%45.6%42.9%
Administrators who left2

CMS expects 3.29 hours a day for residents as sick as this home's (its case-mix figure). The staffing star compares the two.

Staffing by quarter, from daily payroll records

Every nursing home sends CMS its staff hours for each day (the Payroll Based Journal). Here they are added up by quarter. The latest quarter is the one behind the figures above. In January to March 2026, nursing staff hours per resident were 4.46 on weekdays and 3.79 on weekends, 15% lower on weekends (nationally, weekends ran 15% lower). Contract or agency staff worked 48.8% of nursing hours, against 5.3% nationally. Total nursing hours per resident went from 4.47 in April to June 2025 to 4.26 in January to March 2026.

QuarterAll nursing staffRegistered nursesWeekdaysWeekendsContract staff shareDays with no RN hoursResidents a day
Jan to Mar 20264.260.554.463.79 48.8%0 of 90130
Oct to Dec 20254.090.534.273.63 47.9%0 of 92127
Jul to Sep 20254.210.554.333.90 47.8%0 of 92122
Apr to Jun 20254.470.564.783.70 41.0%0 of 91118
United States, Jan to Mar 20263.750.623.923.335.3%0.5% of days
North Carolina, Jan to Mar 20263.650.533.823.258.0%0.7% of days

Hours per resident per day: staff hours in the quarter divided by resident days (the daily census CMS derives from resident assessments). Registered nurses include the director of nursing and RNs with administrative duties; aides include nurse aides in training and medication aides, as in CMS's own staffing measure. How these are calculated.

Quality measures

The measures CMS uses for the quality star. Lower is better for every one of them.

MeasureThis homeNorth CarolinaUS
Percentage of long-stay residents whose need for help with daily activities has increased
Long Stay residents, 2025Q2-2026Q1
24.215.613.9
Percentage of long-stay residents with a catheter inserted and left in their bladder
Long Stay residents, 2025Q2-2026Q1
1.00.70.8
Percentage of long-stay residents with a urinary tract infection
Long Stay residents, 2025Q2-2026Q1
2.52.31.6
Percentage of long-stay residents experiencing one or more falls with major injury
Long Stay residents, 2025Q2-2026Q1
4.03.53.2
Percentage of short-stay residents who newly received an antipsychotic medication
Short Stay residents, 2025Q2-2026Q1
5.01.41.6
Percentage of long-stay residents whose ability to walk independently worsened
Long Stay residents, 2025Q2-2026Q1
29.218.314.1
Percentage of long-stay residents with pressure ulcers
Long Stay residents, 2025Q2-2026Q1
5.55.54.6
Percentage of long-stay residents who received an antipsychotic medication
Long Stay residents, 2025Q2-2026Q1
22.914.015.4
Percentage of short-stay residents who were rehospitalized after a nursing home admission
Short Stay residents, 20250101-20251231
17.722.923.8
Percentage of short-stay residents who had an outpatient emergency department visit
Short Stay residents, 20250101-20251231
24.312.912.0
Number of hospitalizations per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
2.41.81.9
Number of outpatient emergency department visits per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
3.21.81.8

Owners and operators

Legal business name: BRUNSWICK COVE LIVING CENTER, LLC.

NameRoleTypeShareSince
Campbell, Hugh5% or greater direct ownership interestIndividual50%07/01/2007
Miller, Zachary5% or greater direct ownership interestIndividual50%07/01/2007
Campbell, HughOperational/managerial controlIndividual07/01/2007
Miller, ZacharyOperational/managerial controlIndividual07/01/2007

As listed in the CMS ownership file, which names owners with a 5% or greater stake and the people and companies with operational or managerial control.

Questions to ask on a visit

Chosen from this home's own inspection record.

  1. How do you prevent falls and pressure injuries, and how are families told when one happens?Inspectors cited 7 problems in this area, most recently on December 4, 2025: "Provide appropriate treatment and care according to orders, resident’s preferences and goals."
  2. When is the care plan meeting, and can family attend it?Inspectors cited 4 problems in this area, most recently on December 4, 2025: "Ensure services provided by the nursing facility meet professional standards of quality."
  3. How are medications reviewed, and how often are antipsychotic or sedating drugs used?Inspectors cited 3 problems in this area, most recently on February 20, 2026: "Ensure that residents are free from significant medication errors."
  4. How do residents and families raise a complaint or grievance, and how fast is it answered?Inspectors cited 2 problems in this area, most recently on July 25, 2024: "Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident."
  5. How long has the current administrator been here?CMS counts 2 administrators who left in the period it measured.

Other nursing homes nearby

North Carolina contacts for a concern about a nursing home

These are the official offices in North Carolina. NursingHomeClear cannot take or act on complaints.

Common questions

What is Brunswick Cove Nursing Center's Medicare star rating?
CMS rates Brunswick Cove Nursing Center 2 out of 5 stars overall, with 3 for health inspections, 3 for staffing and 1 for quality measures (CMS data as of September 1, 2026).
How many deficiencies did Brunswick Cove Nursing Center get at its last inspection?
6 health deficiencies at the standard inspection on December 4, 2025. The North Carolina average is 4.7.
Has Brunswick Cove Nursing Center been fined?
Yes. CMS lists 9 fines totaling $70,913 in the last three years.
Does Brunswick Cove Nursing Center accept Medicaid?
It is certified to take Medicaid (CMS lists it as "Medicare and Medicaid"). Certification does not mean a Medicaid bed is open: ask the admissions office.
Who owns Brunswick Cove Nursing Center?
CMS lists 4 owners and managers. Legal business name: BRUNSWICK COVE LIVING CENTER, LLC.

Sources

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