Home / New Jersey / Eatontown
Shore Pointe Care Center
139 Grant Ave, Eatontown, NJ 07724 · Monmouth County · (732) 542-4700
178 certified beds, about 145 residents a day · For profit - Individual · Medicare and Medicaid since 1981
CMS Care Compare ratings, data as of September 1, 2026 · CCN 315177 · See it on Medicare.gov · Compare with other homes
The record in brief
At its most recent standard inspection, on June 4, 2026, inspectors cited 5 health deficiencies (the New Jersey average is 8.6, the national average 9.2).
Of 23 health citations since September 2023, 2 were rated as actual harm or immediate jeopardy to residents (1 immediate jeopardy).
CMS lists 2 fines totaling $135,795 in the last three years; the largest was $108,154, and the latest is dated November 17, 2025.
Nurses and nurse aides worked 3.11 hours per resident per day, against 3.85 across New Jersey and 3.86 nationally. Registered nurses accounted for 0.77 of those hours.
38.0% of nursing staff left within the year CMS measured (New Jersey average 39.7%).
CMS links it to The Rosenberg Family, an affiliated group of 16 nursing homes.
Health inspections
Federal rules call for a standard inspection at least every 15 months, plus a visit whenever a complaint is filed. Each mark below is one citation, colored by how serious inspectors rated it. How to read a citation.
Under each citation, the quoted text is the inspector's own summary from the federal statement of deficiencies (CMS form 2567), word for word apart from a privacy scrub; CMS removes residents' and staff names before it publishes the text. The full notes are on Medicare.gov.
Where its citations fall on CMS's grid
CMS rates every citation by how much harm it caused (rows) and how many residents it touched (columns). The count in each box is this home's, across all 23 health citations on file.
June 4, 2026Standard inspection · 5 citations
- D Ensure each resident receives an accurate assessment.
Inspectors wroteBased on interviews, record reviews, and review of pertinent facility documentation, it was determined that the facility failed to accurately code a resident's Minimum Data Set (MDS), an assessment tool used to facilitate the management of care. This deficient practice was identified for 2 of 29 residents (Resident #22 and #51) reviewed for accurately coding the MDS according to the Resident Assessment Instrument (RAI - used to assess and care plan residents). The deficient practice was evidenced by the following: 1. On 5/28/26 at 10:51 AM, during initial tour, Resident #22 was observed in their room in their bed. Resident #22 stated they were a smoker, and they could smoke up to five times a day at (9am, 11am, 1pm, 3pm, and 6pm). They further stated that the facility holds onto their cigarettes until it was time to smoke. [...]
- D Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Inspectors wroteBased on observation, interviews, record review and facility documents, it was determined that the facility failed to timely revise individual comprehensive care plans (ICCP) for 2 of 29 residents (Resident #2 and #15) reviewed for ICCP.This deficient practice was evidenced as follows: 1. On 5/29/2026 at 10:10 AM, the surveyor observed Resident #2 with their eyes closed in the room, in a reclining chair. The surveyor reviewed the electronic medical record (EMR) for Resident #2. A review of the admission Record (AR-an admission summary) revealed the resident was admitted to the facility with diagnoses which included but were not limited to; [...]
- D Provide safe and appropriate respiratory care for a resident when needed.
Inspectors wroteBased on observation, interview, and record review, it was determined that the facility failed to follow a Physician's Order for continuous oxygen (O2) in accordance with professional standards of practice for 1 of 1 residents, (Resident #112), reviewed for respiratory care. The deficient practice was evidenced by the following:Reference: New Jersey Statutes Annotated, Title 45. Chapter 11. Nursing Board. The Nurse Practice Act for the State of New Jersey states: [...]
- D Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Inspectors wroteBased on observations, interviews, record review and review of pertinent facility documents, it was determined that the facility failed to ensure professional standards of nursing practice were followed by a.) clarifying a physician's order to accurately document the dosage calculation prior to administering a medication, (Vitamin B 12), for one (1) of seven (7) residents, (unsampled Resident #19), b.) ensuring observation of the administration of a medication (Polyethylene Glycol 3350) to one (1) of seven (7) residents, (unsampled Resident #89), and c.) accurately documenting medication administration for two (2) of seven (7) residents, (unsampled Resident #89 and Resident # 95). The deficient practices were identified for one (1) of three (3) nurses observed during the medication administration observation. The deficient practices were evidenced by the following: Reference: [...]
- D Provide and implement an infection prevention and control program.
Inspectors wroteBased on observations, interviews, and review of pertinent facility documentation, it was determined that the facility failed to ensure infection control practices were implemented by performing appropriate hand washing technique to prevent the spread of infection in accordance with accepted national standards and Centers for Disease Control and Prevention (CDC) guidelines, during the medication administration observation for one (1) of three (3) nurses observed while administering medications to four (4) residents, (Unsampled Residents #19, #50, #89 and Resident #95). The deficient practice was evidenced by the following: [...]
November 17, 2025Complaint inspection · 1 citation
- J Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Inspectors wroteBased on observation, interviews, and a review of medical records and pertinent facility documents on 11/12/25, it was determined that the facility failed to provide adequate supervision to a severely cognitively impaired resident (Resident #2) with a known history of wandering behaviors, who eloped from the facility on 10/29/25. The deficient practice was identified for 1 of 5 residents reviewed for elopement (Resident #2). During the survey, a finding which constituted an Immediate Jeopardy (IJ) was identified under 42 CFR 483.25 (d)(2) F 689, as the facility failed to provide adequate supervision to a severely cognitively impaired resident (Resident #2) with a known history of wandering behaviors who eloped from the facility on 10/29/2025. Registered Nurse (RN) #1 who was assigned to Resident #2 last observed the resident at approximately 4:45 p.m. on 10/29/2025. [...]
January 9, 2025Standard inspection · 9 citations
- G Provide enough food/fluids to maintain a resident's health.
Inspectors wroteBased on observations, interviews, record review, and review of facility documents, it was determined that the facility failed to prevent unintended insidious (gradual but with harmful effects) weight loss of 31.5 pounds (lbs.) in one year from 1/3/24 through 1/1/25, and significant weight losses to include a 14 lb./10.5% loss in 6 months from 4/2/24 through 9/2/24; a 15 lb./11.2% loss in 6 months from 5/5/24 through 10/1/24; a 6.5 lb./5.6% loss in 1 month from 11/1/24 through 12/3/24; and an additional 4 lb. loss from 12/3/24 through 1/1/25; which was also a 16.5 lb./13.4% loss in 6 months from 8/1/24 through 1/1/25. [...]
- F Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.
Inspectors wroteBased on observation, interviews, and review of pertinent facility documents, it was determined that the facility failed to ensure a.) the facility's Registered Dietitian (RD) reviewed and approved the menus (American and Korean) for nutritional adequacy and in accordance with nationally accredited standards, and b.) residents received care planned and physician ordered fortified foods for 3 of 3 residents (Resident's #41, 71 and 118) reviewed for food. The deficient practice was evidenced by the following: 1. On 1/2/25 at 9:46 AM, two surveyors toured the kitchen with the Food Service Director (FSD), the Regional RD and the Assistant Licensed Nursing Home Administrator (ALNHA). At that time, the FSD stated that the facility followed a three-week cycle menu (a menu prepared in advance which was repeated after three weeks). [...]
- F Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.
Inspectors wroteBased on the interview and review of pertinent facility documents, it was determined that the facility failed to ensure the designated Infection Preventionist (IP) was dedicated solely to the infection prevention and control program (IPCP) from 8/9/24 and ongoing. This deficient practice was evidenced by the following: Reference: State of New Jersey Department of Health Executive Directive No 20-026-1 dated October 20, 2020, revealed the following: ii. Required Core Practices for Infection Prevention and Control: Facilities are required to have one or more individuals with training in infection prevention and control employed or contracted on a full-time basis or part-time basis to provide on-site management of the Infection Prevention and Control (IPC) program. The requirements of this Directive may be fulfilled by: a. [...]
- D Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Inspectors wroteBased on observation and interview, it was determined that the facility failed to maintain the residents' environment and living areas in a sanitary and homelike manner. This deficient practice was identified for 2 of 6 residents (Resident #90 and Resident #125) having lunch in the East Unit Sunshine Room in wheelchairs or recliners and 1 of 2 residents (Resident #124) utilizing overbed tables. This deficient practice was evidenced by the following: 1. On 1/02/25 at 11:10 AM, the surveyor observed Resident #90 out of bed, in a recliner in the Sunshine Room. A bead [NAME] activity center was noted on an overbed table in front of the resident. The resident was noted with closed eyes. No distress was noted. On 1/06/25 at 12:07 PM, the surveyor observed facility staff sitting next to Resident #90 in the Sunshine Room providing verbal cues/assisting as needed with lunch. [...]
- D Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Inspectors wroteBased on observation, interview, record review and review of pertinent facility documents, it was determined that the facility failed to report and initiate an investigation for an injury of unknown origin in accordance with their abuse and neglect policy until surveyor inquiry. This deficient practice was identified for one (1) of one (1) resident reviewed for abuse (Resident #47), and was evidenced by the following: On 1/2/25 at 10:44 AM, the surveyor observed Resident #47 in bed. The resident had a line down the bridge of their nose with a reddish/brown colored marking and a dried scab. The surveyor attempted to interview the resident but the resident was not responding to the surveyor. On 1/3/25 at 9:00 AM, the Director of Nursing (DON) provided the surveyor with two investigations for Resident #47 from August 2024 and October 2024. [...]
- D Ensure services provided by the nursing facility meet professional standards of quality.
Inspectors wroteREFER to F759 Based on observation, interview, and record review, it was determined that the facility failed to follow acceptable professional standards of clinical practice by borrowing a medication (Lidocaine 4% patch) from another resident's supply. The deficient practice was identified for one (1) of three (3) nurses observed during medication administration for one (1) of six (6) residents, (Resident #122). The deficient practice was evidenced by the following: Reference: New Jersey Statutes Annotated, Title 45. Chapter 11. Nursing Board. The Nurse Practice Act for the State of New Jersey states: [...]
- D Ensure medication error rates are not 5 percent or greater.
Inspectors wroteREFER to F658 Based on observation, interview, and record review, it was determined that the facility failed to ensure that all medications were administered without error of 5% or more. During the morning medication administration observation on 1/3/25, the surveyor observed three (3) nurses administer medications to six (6) residents. There were 27 opportunities, and two (2) errors were observed which calculated to a medication administration error rate of 7.4%. The deficient practices were identified for one (1) of six (6) residents, (Resident #122), that were administered medications by one (1) of three (3) nurses that were observed. The deficient practices were evidenced by the following: On 1/3/25 at 8:59 AM, during the morning medication administration pass, the surveyor observed Registered Nurse (RN#1) at the door of Resident #122's room with the medication cart. [...]
- D Provide and implement an infection prevention and control program.
Inspectors wroteBased on observations, interviews, and record review it was determined that the facility failed to ensure that staff wear the appropriate personal protective equipment (PPE) for residents on Enhanced Barrier Precautions (EBP)(designed to reduce transmission of multidrug-resistant organisms (MDROs) in nursing homes) to address the risk for infection transmission, in accordance with the facility policy and acceptable standards of infection control practice. This was observed for 2 of 3 unsampled residents (Resident #99 and #Resident #106) reviewed for EBP on 2 of 2 units (North Unit and East Unit) and was evidenced by the following: 1. On 1/03/25 at 07:58 AM, during incontinence rounds with the Acting Unit Manager / Infection Preventionist (UM/IP) on the North Unit, the surveyor observed the UM/IP approach unsampled Resident #99 who was lying in bed. [...]
- C Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.
Inspectors wroteBased on observation, interview, and review of pertinent facility documents it was determined that the facility failed to notify CMS (Centers for Medicare & Medicaid Services) and receive authorization for a change in the facility's name in accordance with 42 CFR (Code of Federal Regulations) 424.516. This deficient practice was evidenced by the following: According to 42 CFR 424.516 Additional provider and supplier requirements for enrolling and maintaining active enrollment status in the Medicare Program: (a) Certifying compliance. CMS enrolls and maintains an active enrollment status for a provider or supplier when that provider or supplier certifies that it meets, and continues to meet, and CMS verifies that it meets, and continues to meet, all of the following requirements: (1) Compliance with title XVIII of the Act and applicable Medicare regulations. [...]
September 29, 2023Standard inspection, Complaint inspection · 8 citations
- E Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Inspectors wroteComplaint NJ #165453; 159439; 156933; 164687 Based on observation, interview, and review of pertinent facility documentation, it was determined that the facility failed to maintain a clean, comfortable, homelike environment for the residents. This deficient practice was identified on 3 of 3 nursing units, (the 100, 200, and 300 units) and was evidenced by the following: On 09/21/23 at 12:54 PM, in room [ROOM NUMBER], the surveyor observed that the window in the resident's room had a portable air conditioning unit which had a piece of cardboard surrounding the cylinder that was positioned outside of the window. The cardboard was observed to be bent, exposing outside air. On 09/22/23 at 8:50 AM, on the 300 unit, the surveyor was standing in Resident #104 and Resident #149's room and observed a small black bug flying around the room. [...]
- E Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.
Inspectors wroteComplaint NJ#: 159439; 165453 Based on observation, interview, and review of pertinent facility documentation, it was determined that the facility failed to maintain an effective pest control program. This deficient practice was identified on 2 of 3 nursing units, (the 200 and the 300 unit), for 4 of 29 residents, (Resident #17, #64, #104 and #149), reviewed for concerns related to pests, and by 5 out of 6 alert and oriented residents during the Resident Council meeting. This deficient practice was evidenced by the following: On 09/21/23, the surveyor toured the 200 unit and observed dead insects on the floors in rooms [ROOM NUMBERS]. At 11:16 AM, on the 200 unit, the surveyor observed a fly on Resident #17's forehead. At that time, the resident stated that the facility had, quite a few flies. [...]
- D Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Inspectors wroteBased on observation, interviews, and review of medical record it was determined that the facility failed to develop and implement a comprehensive person-centered care plan for a resident's personal preference to wear a specific urinary collection device (leg bag) during the day while the resident was out of bed. This deficient practice was identified for 1 of 29 residents reviewed, (Resident #25) and was evidenced by the following: On 09/21/23 at 11:19 AM, during tour the surveyor observed the resident sitting up in his/her wheelchair in their room. The resident was interviewed at this time and stated that he/she had an indwelling urinary catheter. The resident stated that he/she wore a leg bag (urine collection storage bag) during the day and a urinary drainage storage bag at night that hung on the resident's bedframe. [...]
- D Ensure services provided by the nursing facility meet professional standards of quality.
Inspectors wroteBased on observation, interview, review of the medical record, and review of other facility documentation, it was determined that the facility failed to complete an incident report, after a resident sustained an injury in the facility. This deficient practice was identified for 1 of 3 residents reviewed for skin issues (Resident #28), and was evidenced by the following: Reference: New Jersey Statutes Annotated, Title 45, Chapter 11. Nursing Board. The Nurse Practice Act for the State of New Jersey states: The practice of nursing as a licensed practical nurse is defined as performing tasks and responsibilities within the framework of case finding; [...]
- D Provide care and assistance to perform activities of daily living for any resident who is unable.
Inspectors wroteComplaint NJ: 165453, 163618 Based on observation, interview, review of the medical record and review of other facility documentation, it was determined that the facility failed to provide dependent residents with routine and appropriate incontinence care, specifically by applying double briefs. This deficient practice was identified for 1 of 6 residents observed for incontinence care, (Resident #71) and was evidenced by the following: On 09/27/2023 at 8:47 AM, the surveyor performed a care tour of the 200 unit with the Licensed Practical Nurse/Unit Manager (LPN/UM). At 08:55 AM, Resident # 71 gave permission to the surveyor and the LPN/UM to observe his/her adult brief. The surveyor observed that Resident #71 had two green colored briefs on. The briefs were dry. At that time the LPN/UM confirmed that Resident #71 had two briefs on and said, I am sorry. [...]
- D Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Inspectors wroteComplaint#: NJ157073 Based on interview, review of clinical records, and other pertinent facility documentation it was determined that the facility failed to provide timely treatment and care for a resident. This deficient practice was identified for 1 for 32 residents, (Resident #252) reviewed for quality of care and was evidenced by the following: According to the admission Record (AR), Resident #252 was admitted to the facility with the diagnoses which included but were not limited to chronic obstructive pulmonary disease (COPD - a condition involving constriction of the airways and difficulty or discomfort in breathing) and benign prostatic hyperplasia (BPH - an enlarged prostate). [...]
- D Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Inspectors wroteComplaint NJ#: 164539; 165453 Based on observation, interview, record review, and review of facility documents it was determined that the facility failed to: a.) accurately document body check assessments, b.) obtain physician orders based on the recommendations of the wound care consultant in a timely manner, and c.) ensure that an air mattress was accurately set according to the resident's weight. This deficient practice was identified for 2 of 4 residents (Resident #49 and #255) reviewed for pressure ulcers and was evidenced by the following: 1.) The surveyor reviewed Resident #255's closed Electronic Medical Record (EMR). According to the admission Record, Resident #255 had diagnoses which included, but were not limited to: multiple sclerosis (MS), pressure ulcer of sacral region stage 4, difficulty in walking, vascular dementia with behavioral disturbance, and muscle weakness. [...]
- D Provide safe, appropriate dialysis care/services for a resident who requires such services.
Inspectors wroteBased on observation, interview, and record review it was determined that the facility failed to maintain ongoing complete communication notes between the facility and the dialysis center. This deficient practice was identified for 1 of 1 resident reviewed for dialysis, (Resident #110) and was evidenced by the following: On 09/26/23 at 09:45 AM, on the North wing 300 unit, Resident #110 was observed seated in a chair in the main dining room. The resident stated that before he/she went to dialysis (a treatment to remove waste and extra fluids from your blood when the kidneys are not able to) that the nurse checked his/her vital signs and that he/she would take the dialysis binder with them. [...]
Fire safety inspections
22 fire safety citations on file: 10 on June 4, 2026, 7 on January 9, 2025, 5 on September 29, 2023.
Every fire safety citation22 citations
- F Meet requirements for sections of health care facilities separated by fire resistive construction.
- F Have exits that are accessible at all times.
- F Provide properly protected cooking facilities.
- F Have approved installation, maintenance and testing program for fire alarm systems.
- F Properly provide smoke detection systems in areas open to corridors.
- F Inspect, test, and maintain automatic sprinkler systems.
- F Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.
- F To conduct inspection, testing and maintenance of fire doors by qualified individuals.
- F Ensure proper usage of power strips and extension cords.
- F Ensure that testing and maintenance of electrical equipment is performed.
- F Have exits that are accessible at all times.
- F Inspect, test, and maintain automatic sprinkler systems.
- F Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
- F Install smoke barrier doors that can resist smoke for at least 20 minutes.
- F To conduct inspection, testing and maintenance of fire doors by qualified individuals.
- F Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
- F Have generator or other power source capable of supplying service within 10 seconds.
- F Provide properly protected cooking facilities.
- F Have approved installation, maintenance and testing program for fire alarm systems.
- F Inspect, test, and maintain automatic sprinkler systems.
- F Install corridor and hallway doors that block smoke.
- F Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Fines and payment denials
| Date | Penalty | Amount or length |
|---|---|---|
| November 17, 2025 | Fine | $108,154 |
| January 9, 2025 | Fine | $27,641 |
A payment denial means Medicare and Medicaid stopped paying for new admissions for that period.
Staffing
Hours of care per resident per day, from the payroll records every home sends CMS. Higher means more staff time with each resident.
| Measure | This home | New Jersey | United States |
|---|---|---|---|
| All nursing staff (RN, LPN and aides) | 3.11 | 3.85 | 3.86 |
| Registered nurses | 0.77 | 0.68 | 0.69 |
| All nursing staff on weekends | 2.67 | 3.50 | 3.42 |
| Nurse aides | 1.85 | ||
| Licensed practical nurses | 0.48 | ||
| Nursing staff turnover (share who left in a year) | 38.0% | 39.7% | 45.8% |
| Registered nurse turnover | 30.8% | 37.7% | 42.9% |
| Administrators who left | 0 |
CMS expects 2.97 hours a day for residents as sick as this home's (its case-mix figure). The staffing star compares the two.
Staffing by quarter, from daily payroll records
Every nursing home sends CMS its staff hours for each day (the Payroll Based Journal). Here they are added up by quarter. The latest quarter is the one behind the figures above. In January to March 2026, nursing staff hours per resident were 3.29 on weekdays and 2.67 on weekends, 19% lower on weekends (nationally, weekends ran 15% lower). Contract or agency staff worked 1.6% of nursing hours, against 5.3% nationally. Total nursing hours per resident went from 3.55 in April to June 2025 to 3.11 in January to March 2026.
| Quarter | All nursing staff | Registered nurses | Weekdays | Weekends | Contract staff share | Days with no RN hours | Residents a day |
|---|---|---|---|---|---|---|---|
| Jan to Mar 2026 | 3.11 | 0.77 | 3.29 | 2.67 | 1.6% | 0 of 90 | 145 |
| Oct to Dec 2025 | 3.30 | 0.80 | 3.47 | 2.90 | 2.2% | 0 of 92 | 141 |
| Jul to Sep 2025 | 3.40 | 0.79 | 3.60 | 2.90 | 3.4% | 0 of 92 | 140 |
| Apr to Jun 2025 | 3.55 | 0.78 | 3.75 | 3.05 | 4.9% | 0 of 91 | 135 |
| United States, Jan to Mar 2026 | 3.75 | 0.62 | 3.92 | 3.33 | 5.3% | 0.5% of days | |
| New Jersey, Jan to Mar 2026 | 3.68 | 0.59 | 3.82 | 3.34 | 11.6% | 0.2% of days |
Hours per resident per day: staff hours in the quarter divided by resident days (the daily census CMS derives from resident assessments). Registered nurses include the director of nursing and RNs with administrative duties; aides include nurse aides in training and medication aides, as in CMS's own staffing measure. How these are calculated.
Quality measures
The measures CMS uses for the quality star. Lower is better for every one of them.
| Measure | This home | New Jersey | US |
|---|---|---|---|
| Percentage of long-stay residents whose need for help with daily activities has increased Long Stay residents, 2025Q2-2026Q1 | 9.2 | 8.7 | 13.9 |
| Percentage of long-stay residents with a catheter inserted and left in their bladder Long Stay residents, 2025Q2-2026Q1 | 0.0 | 0.6 | 0.8 |
| Percentage of long-stay residents with a urinary tract infection Long Stay residents, 2025Q2-2026Q1 | 0.8 | 0.8 | 1.6 |
| Percentage of long-stay residents experiencing one or more falls with major injury Long Stay residents, 2025Q2-2026Q1 | 1.5 | 2.3 | 3.2 |
| Percentage of short-stay residents who newly received an antipsychotic medication Short Stay residents, 2025Q2-2026Q1 | 1.3 | 1.2 | 1.6 |
| Percentage of long-stay residents whose ability to walk independently worsened Long Stay residents, 2025Q2-2026Q1 | 7.0 | 8.2 | 14.1 |
| Percentage of long-stay residents with pressure ulcers Long Stay residents, 2025Q2-2026Q1 | 2.8 | 5.4 | 4.6 |
| Percentage of long-stay residents who received an antipsychotic medication Long Stay residents, 2025Q2-2026Q1 | 13.1 | 12.8 | 15.4 |
| Percentage of short-stay residents who were rehospitalized after a nursing home admission Short Stay residents, 20250101-20251231 | 19.1 | 24.9 | 23.8 |
| Percentage of short-stay residents who had an outpatient emergency department visit Short Stay residents, 20250101-20251231 | 8.3 | 8.1 | 12.0 |
| Number of hospitalizations per 1000 long-stay resident days Long Stay residents, 20250101-20251231 | 2.5 | 2.1 | 1.9 |
| Number of outpatient emergency department visits per 1000 long-stay resident days Long Stay residents, 20250101-20251231 | 1.2 | 1.1 | 1.8 |
Owners and operators
Legal business name: GATEWAY CARE CENTER, LLC. CMS links this home to The Rosenberg Family, a group of 16 nursing homes averaging 2.8 stars overall.
| Name | Role | Type | Share | Since |
|---|---|---|---|---|
| Gateway Care Center, LLC | 5% or greater direct ownership interest | Organization | 10/01/2002 | |
| Rosenberg, Jonathan | 5% or greater direct ownership interest | Individual | 09/01/2016 | |
| Gateway Eatontown Associates LLC | 5% or greater mortgage interest | Organization | 10/01/2002 | |
| Gateway Eatontown Associates LLC | 5% or greater security interest | Organization | 10/01/2002 | |
| Stern, Samuel | Corporate officer | Individual | 01/01/2017 | |
| Abboud, Walid | Operational/managerial control | Individual | 01/01/2023 | |
| Capuano, Michael | Operational/managerial control | Individual | 02/07/2022 | |
| Gateway Care Center, LLC | Adp of the SNF | Organization | 03/27/2025 | |
| Gateway Eatontown Associates LLC | Adp of the SNF | Organization | 10/01/2002 | |
| Abboud, Walid | Adp of the SNF | Individual | 01/01/2023 | |
| Capuano, Michael | Adp of the SNF | Individual | 03/27/2025 | |
| Rosenberg, Jonathan | Adp of the SNF | Individual | 10/01/2002 | |
| Stern, Samuel | Adp of the SNF | Individual | 10/01/2017 |
As listed in the CMS ownership file, which names owners with a 5% or greater stake and the people and companies with operational or managerial control.
Questions to ask on a visit
Chosen from this home's own inspection record.
- How do you prevent falls and pressure injuries, and how are families told when one happens?Inspectors cited 7 problems in this area, most recently on June 4, 2026: "Provide safe and appropriate respiratory care for a resident when needed."
- When is the care plan meeting, and can family attend it?Inspectors cited 5 problems in this area, most recently on June 4, 2026: "Ensure each resident receives an accurate assessment."
- What changed in infection control since the last inspection, and who on staff is the infection preventionist?Inspectors cited 3 problems in this area, most recently on June 4, 2026: "Provide and implement an infection prevention and control program."
- How are medications reviewed, and how often are antipsychotic or sedating drugs used?Inspectors cited 2 problems in this area, most recently on June 4, 2026: "Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist."
- Who is on the floor on Saturday and Sunday, and how many residents does each aide care for?Weekend nurse staffing here was 2.67 hours per resident per day, below the New Jersey average of 3.50.
Other nursing homes nearby
- Jersey Shore Center Eatontown, 1.5 mi · 4 of 5 stars · 24 citations
- Redbank Center for Rehabilitation and Healing Red Bank, 3.3 mi · 2 of 5 stars · 31 citations
- Complete Care at Shrewsbury LLC Shrewsbury, 3.8 mi · 3 of 5 stars · 30 citations
- Complete Care at Monmouth, LLC Long Branch, 3.9 mi · 3 of 5 stars · 31 citations
- Atrium at Navesink Harbor, the Red Bank, 4.1 mi · 2 of 5 stars · 32 citations
- Imperial Care Center Neptune, 4.7 mi · 4 of 5 stars · 12 citations
- Continuing Care at Seabrook Tinton Falls, 4.9 mi · 5 of 5 stars · 6 citations
- De La Salle Hall Lincroft, 4.9 mi · 5 of 5 stars · 6 citations
New Jersey contacts for a concern about a nursing home
These are the official offices in New Jersey. NursingHomeClear cannot take or act on complaints.
- Inspections and complaints: New Jersey Department of Health, Health Facilities, License Surveys and Inspections, the state agency that inspects nursing homes for CMS and takes complaints about care.
- Resident advocate: New Jersey Long-Term Care Ombudsman, 1-877-582-6995. The long-term care ombudsman is a free, confidential advocate for residents and families, set up under the federal Older Americans Act.
- State inspection reports: New Jersey Long Term Care Facilities Search, where New Jersey publishes its own records on licensed homes.
Common questions
- What is Shore Pointe Care Center's Medicare star rating?
- CMS rates Shore Pointe Care Center 2 out of 5 stars overall, with 2 for health inspections, 4 for staffing and 4 for quality measures (CMS data as of September 1, 2026).
- How many deficiencies did Shore Pointe Care Center get at its last inspection?
- 5 health deficiencies at the standard inspection on June 4, 2026. The New Jersey average is 8.6.
- Has Shore Pointe Care Center been fined?
- Yes. CMS lists 2 fines totaling $135,795 in the last three years.
- Does Shore Pointe Care Center accept Medicaid?
- It is certified to take Medicaid (CMS lists it as "Medicare and Medicaid"). Certification does not mean a Medicaid bed is open: ask the admissions office.
- Who owns Shore Pointe Care Center?
- CMS lists 13 owners and managers, and links the home to The Rosenberg Family. Legal business name: GATEWAY CARE CENTER, LLC.
Sources
- Ratings, staffing and fines: CMS Provider Information, released September 30, 2026, data as of September 1, 2026.
- Citations: CMS Health Deficiencies and Fire Safety Deficiencies.
- Owners: CMS Ownership. Penalties: CMS Penalties.
- Staffing by quarter: CMS Payroll Based Journal Daily Nurse Staffing, April 2025 to March 2026, summed by NursingHomeClear.
- Inspector summaries: CMS Full Statement of Deficiencies (CMS-2567 text), data as of September 1, 2026. Each quote is the part of the statement before the detailed findings.
- Inspection reports with the inspectors' full notes are on this home's Medicare.gov page.
- Something wrong on this page? Ask for a correction. We fix errors in our copy of the data; findings themselves can only be changed by CMS and the state.
- NursingHomeClear is independent and not affiliated with CMS, Medicare or any state agency. This page reports federal records; it does not rate, recommend or endorse any home, and it is not medical or legal advice.