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Cherry Point Bay Nursing and Rehabilitation Center

110 McCotter Boulevard, Havelock, NC 28532 · Craven County · (252) 444-4631

70 certified beds, about 66 residents a day · For profit - Limited Liability company · Medicare and Medicaid since 1998

Certified for Medicaid Certified for Medicare
Overall
2 of 5
Health inspections
2 of 5
Staffing
2 of 5
Quality measures
3 of 5

CMS Care Compare ratings, data as of September 1, 2026 · CCN 345487 · See it on Medicare.gov · Compare with other homes

The record in brief

At its most recent standard inspection, on July 2, 2025, inspectors cited 0 health deficiencies (the North Carolina average is 4.7, the national average 9.2).

Of 9 health citations since April 2023, 4 were rated as actual harm or immediate jeopardy to residents (4 immediate jeopardy).

CMS lists 1 fine totaling $167,122 in the last three years; the largest was $167,122, and the latest is dated March 5, 2024.

Nurses and nurse aides worked 3.64 hours per resident per day, against 3.85 across North Carolina and 3.86 nationally. Registered nurses accounted for 0.60 of those hours.

78.4% of nursing staff left within the year CMS measured (North Carolina average 49.0%).

CMS links it to Principle Long Term Care, an affiliated group of 40 nursing homes.

Health inspections

Federal rules call for a standard inspection at least every 15 months, plus a visit whenever a complaint is filed. Each mark below is one citation, colored by how serious inspectors rated it. How to read a citation.

Under each citation, the quoted text is the inspector's own summary from the federal statement of deficiencies (CMS form 2567), word for word apart from a privacy scrub; CMS removes residents' and staff names before it publishes the text. The full notes are on Medicare.gov.

Potential for minimal harm Potential for more than minimal harm Actual harm Immediate jeopardy Found on a complaint visit

Where its citations fall on CMS's grid

CMS rates every citation by how much harm it caused (rows) and how many residents it touched (columns). The count in each box is this home's, across all 9 health citations on file.

Severity
Isolated
Pattern
Widespread
Immediate jeopardy
4J
0K
0L
Actual harm
0G
0H
0I
Potential for more than minimal harm
3D
1E
0F
Potential for minimal harm
0A
1B
0C
July 2, 2025Standard inspection · 0 citations
July 11, 2024Standard inspection · 2 citations
  1. E
    Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
    F812 · Nutrition and Dietary · No actual harm, potential for more than minimal harm, pattern · Corrected (the home has a date of correction) August 2, 2024
    Inspectors wroteBased on observation and staff interviews the facility failed to label and date foods stored in 1 of 1 nourishment refrigerator located at the central nurse's station. This practice had the potential to affect food served to residents.
  2. D
    Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.
    F578 · Resident Rights · No actual harm, potential for more than minimal harm, isolated · Corrected (the home has a date of correction) August 2, 2024
    Inspectors wroteBased on records review, and staff interviews, the facility failed to ensure advance directives were accurate throughout the medical record (Resident #5) and that a copy of the resident's advanced directive was in the medical record (Resident #31) for 2 of 2 residents reviewed for advance directives. 1. Resident #5 was admitted to the facility on [DATE] and readmitted on [DATE]. Resident #5's physical chart was observed to contain a completed Medical Orders for Scope of Treatment (MOST) (advance directive) document dated [DATE] signed by the resident's representative and the attending physician that indicated the resident desired for cardiopulmonary resuscitation (CPR) to be performed if she stopped breathing and her heart stopped beating. [...]
March 5, 2024Complaint inspection · 5 citations
  1. J
    Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
    F580 · Resident Rights · Immediate jeopardy to resident health or safety, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 6, 2024
    Inspectors wroteBased on record review and staff, Nurse Practitioner (NP) and Physician interviews the facility failed to notify the physician immediately when Resident #1 had a fall from the shower bed (a bed utilized for the provision of personal care for residents who are immobile or who have reduced mobility) headfirst to the floor of the shower room on 2/01/24 at approximately 2:50 AM. Resident #1 sustained a small bruise to the back of her head and an abrasion to her lower back area and was at risk for further injury from head trauma due to a history left hemicraniectomy (surgical procedure where a large flap of the skull is removed) and seizures. On 2/01/24 at approximately 10:00 AM the resident had a change in neurological status with nystagmus (repetitive, uncontrolled eye movement) observed. [...]
  2. J
    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    F689 · Quality of Life and Care · Immediate jeopardy to resident health or safety, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 6, 2024
    Inspectors wroteBased on record review, observation, and staff, Nurse Practitioner (NP), and Physician interviews, the facility failed to follow the manufacturer's instructions for the use of a mobile shower bed (a bed utilized for the provision of personal care for residents who are immobile or who have reduced mobility) and to provide care safely for 1 of 1 resident reviewed for supervision to prevent accidents. On 2/01/24 Nursing Assistant (NA) #1 transported Resident #1 to the shower room via the shower bed without utilizing the locking pins that secured the head and the foot of the bed in place. While transporting the resident to the shower room the foot of the shower bed released and dropped toward to the floor. NA #1 did not cease the transport. She continued to push the resident in the shower bed to the shower room. [...]
  3. J
    Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
    F726 · Nursing and Physician Services · Immediate jeopardy to resident health or safety, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 6, 2024
    Inspectors wroteBased on observations, record review, staff, Nurse Practitioner (NP), and Physician interviews the facility failed to train Nursing Assistants (NAs) and verify competency for the safe operation of a foldable shower bed (a bed utilized for the provision of personal care for residents who are immobile or who have reduced mobility) for 1 of 1 NA (NA #1) reviewed. NA #1 was unaware that the shower bed required locking pins to be inserted to secure the head of the bed and the foot of bed to prevent the shower bed from folding. On 2/01/24 NA #1 transported Resident #1 to the shower room via the shower bed without utilizing the locking pins. While transporting the resident to the shower room the foot of the shower bed released and dropped toward to the floor. She continued to push the resident in the shower bed to the shower room. [...]
  4. D
    Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
    F693 · Quality of Life and Care · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 6, 2024
    Inspectors wroteBased on observations, record review, and staff interviews the facility failed to 1) follow procedure for gastrostomy tube (g-tube) care by Nurse #2 pushing water with the plunger through the syringe into the g-tube and 2) failed to store a tube feeding syringe with the plunger separated from the barrel. This was for 1 of 1 resident reviewed for enteral feeding management (Resident #1).
  5. D
    Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
    F867 · Administration · No actual harm, potential for more than minimal harm, isolated · found on a complaint visit · Corrected (the home has a date of correction) March 6, 2024
    Inspectors wroteBased on record review, observation, nurse practitioner, physician, and staff interviews, the facility's Quality Assessment and Assurance (QAA) committee failed to maintain implemented procedures and monitor interventions that the committee put into place following the recertification and complaint investigation survey of 4/20/23. This was for the deficiency in the area of Free of Accident hazards/Supervision/Devices (F689) that was subsequently recited on the current complaint investigation survey of 3/05/24. The continued failure of the facility during 2 federal surveys of record showed a pattern of the facility's inability to sustain an effective Quality Assurance Program.
April 20, 2023Standard inspection · 2 citations
  1. J
    Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    F689 · Quality of Life and Care · Immediate jeopardy to resident health or safety, isolated · Past noncompliance: already fixed when inspectors found it
    Inspectors wroteBased on observations, record review, staff and Physician interviews the facility failed to provide a safe transfer by mechanical lift for a dependent resident (Resident #33) on 04/07/23 when Nurse Aide (NA) #11 used an extra-large sling instead of the medium sized sling the resident was assessed to require. The resident fell out of the sling during the transfer hitting her head on the lift and on the floor. She sustained a laceration to the back of her head with bleeding, she required hospital treatment and 3 staples for the laceration, and she suffered pain from the injury. The facility also failed to prevent a cognitively impaired resident (Resident #39) with known exit seeking behaviors from exiting the facility unsupervised. On 04/14/23 Maintenance Staff #1 thought Resident #39 was a family member of another resident and he let her out of the front door of the facility. [...]
  2. B
    Provide timely notification to the resident, and if applicable to the resident representative and ombudsman, before transfer or discharge, including appeal rights.
    F623 · Resident Rights · No actual harm, potential for minimal harm, pattern · deficient, provider has May 2, 2023
    Inspectors wroteBased on record review and staff interviews the facility failed to notify the Ombudsman within 30 days and in writing when 2 of 2 sampled residents were discharged to the hospital (Resident #30 and Resident #44).

Fire safety inspections

13 fire safety citations on file: 11 on July 11, 2024, 2 on April 20, 2023.

Every fire safety citation13 citations
  1. F
    Keep aisles, corridors, and exits free of obstruction in case of emergency.
    K 211 · July 11, 2024 · Corrected (the home has a date of correction)
  2. F
    Have properly installed electrical wiring and gas equipment.
    K 511 · July 11, 2024 · Corrected (the home has a date of correction)
  3. F
    Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
    K 521 · July 11, 2024 · Corrected (the home has a date of correction)
  4. D
    Use approved construction type or materials.
    K 161 · July 11, 2024 · Corrected (the home has a date of correction)
  5. D
    Provide properly protected cooking facilities.
    K 324 · July 11, 2024 · Corrected (the home has a date of correction)
  6. D
    Install corridor and hallway doors that block smoke.
    K 363 · July 11, 2024 · Corrected (the home has a date of correction)
  7. D
    Install smoke barrier doors that can resist smoke for at least 20 minutes.
    K 374 · July 11, 2024 · Corrected (the home has a date of correction)
  8. D
    Have simulated fire drills held at unexpected times.
    K 712 · July 11, 2024 · Corrected (the home has a date of correction)
  9. D
    Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.
    K 741 · July 11, 2024 · Corrected (the home has a date of correction)
  10. D
    Have generator or other power source capable of supplying service within 10 seconds.
    K 918 · July 11, 2024 · Corrected (the home has a date of correction)
  11. D
    Have proper medical gas storage and administration areas.
    K 923 · July 11, 2024 · Corrected (the home has a date of correction)
  12. F
    Have generator or other power source capable of supplying service within 10 seconds.
    K 918 · April 20, 2023 · Corrected (the home has a date of correction)
  13. D
    Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
    K 321 · April 20, 2023 · Corrected (the home has a date of correction)

Fines and payment denials

DatePenaltyAmount or length
March 5, 2024Fine $167,122

A payment denial means Medicare and Medicaid stopped paying for new admissions for that period.

Staffing

Hours of care per resident per day, from the payroll records every home sends CMS. Higher means more staff time with each resident.

MeasureThis homeNorth CarolinaUnited States
All nursing staff (RN, LPN and aides)3.643.853.86
Registered nurses0.600.620.69
All nursing staff on weekends3.203.423.42
Nurse aides2.45
Licensed practical nurses0.58
Nursing staff turnover (share who left in a year)78.4%49.0%45.8%
Registered nurse turnover60.0%45.6%42.9%
Administrators who left2

CMS expects 3.70 hours a day for residents as sick as this home's (its case-mix figure). The staffing star compares the two.

Staffing by quarter, from daily payroll records

Every nursing home sends CMS its staff hours for each day (the Payroll Based Journal). Here they are added up by quarter. The latest quarter is the one behind the figures above. In January to March 2026, nursing staff hours per resident were 3.81 on weekdays and 3.20 on weekends, 16% lower on weekends (nationally, weekends ran 15% lower). Contract or agency staff worked 0.2% of nursing hours, against 5.3% nationally. Total nursing hours per resident went from 3.34 in April to June 2025 to 3.64 in January to March 2026.

QuarterAll nursing staffRegistered nursesWeekdaysWeekendsContract staff shareDays with no RN hoursResidents a day
Jan to Mar 20263.640.603.813.20 0.2%0 of 9066
Oct to Dec 20253.580.663.723.24 22.2%0 of 9262
Jul to Sep 20253.590.643.733.22 38.4%0 of 9263
Apr to Jun 20253.340.653.532.87 30.7%0 of 9163
United States, Jan to Mar 20263.750.623.923.335.3%0.5% of days
North Carolina, Jan to Mar 20263.650.533.823.258.0%0.7% of days

Hours per resident per day: staff hours in the quarter divided by resident days (the daily census CMS derives from resident assessments). Registered nurses include the director of nursing and RNs with administrative duties; aides include nurse aides in training and medication aides, as in CMS's own staffing measure. How these are calculated.

Staff pay reports

Staff pay at this home

No staff pay figure for this home has passed review yet. A figure appears only after at least 5 reports from at least 3 different people, sent over at least 60 days, have passed review. If you work here, your report helps start one.

Official wage estimates for North Carolina

JobMedianMiddle halfEmployed
North Carolina, all employers
CNAs (nursing assistants)$18.49$17.28 to $21.0864,010
LPNs and LVNs$30.42$28.50 to $33.5118,010
Registered nurses$40.56$37.87 to $49.06111,120
United States, nursing care facilities
CNAs (nursing assistants)$20.67$17.91 to $22.55534,270
LPNs and LVNs$33.86$30.05 to $37.40188,210
Registered nurses$41.11$37.85 to $47.68142,270

Hourly wages; the middle half runs from the 25th to the 75th percentile. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. BLS has no separate estimate for medication aides. These are survey estimates for whole occupations, not figures for any one home.

Work here? Share your pay anonymously

For Cherry Point Bay Nursing and Rehabilitation Center. No name, email or phone, and nothing you could type about a resident: every answer is a number or a choice.

Your job
Employed by
Usual shift
Do you get a shift differential?
Optional questions
Mandatory overtime?
How did staffing feel on your usual shift?

Every report is reviewed before it counts; what it says about the home never decides whether it counts. How pay reports are handled.

How staff pay reports work · CNA pay by state

Quality measures

The measures CMS uses for the quality star. Lower is better for every one of them.

MeasureThis homeNorth CarolinaUS
Percentage of long-stay residents whose need for help with daily activities has increased
Long Stay residents, 2025Q2-2026Q1
14.315.613.9
Percentage of long-stay residents with a catheter inserted and left in their bladder
Long Stay residents, 2025Q2-2026Q1
0.40.70.8
Percentage of long-stay residents with a urinary tract infection
Long Stay residents, 2025Q2-2026Q1
0.52.31.6
Percentage of long-stay residents experiencing one or more falls with major injury
Long Stay residents, 2025Q2-2026Q1
1.93.53.2
Percentage of short-stay residents who newly received an antipsychotic medication
Short Stay residents, 2025Q2-2026Q1
0.01.41.6
Percentage of long-stay residents with pressure ulcers
Long Stay residents, 2025Q2-2026Q1
9.85.54.6
Percentage of long-stay residents who received an antipsychotic medication
Long Stay residents, 2025Q2-2026Q1
5.414.015.4
Percentage of short-stay residents who were rehospitalized after a nursing home admission
Short Stay residents, 20250101-20251231
26.722.923.8
Percentage of short-stay residents who had an outpatient emergency department visit
Short Stay residents, 20250101-20251231
18.212.912.0
Number of hospitalizations per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
3.31.81.9
Number of outpatient emergency department visits per 1000 long-stay resident days
Long Stay residents, 20250101-20251231
1.81.81.8

Short-term rehab results

For a stay to recover after a hospital visit, these are the results CMS publishes for Cherry Point Bay Nursing and Rehabilitation Center's Medicare short-stay residents. On returning residents home or to the community, CMS rates it no different from the national rate (54.9% of residents, after adjusting for how sick they were). How to read these, and what Medicare pays for.

Went home or back to the community

54.9% this home

No different from the national rate

US median of homes 51.5% · North Carolina: 93 better, 25 worse

Rate of successful return to home or community from a SNF (risk-standardized discharge to community rate). Higher is better. October 2022 to September 2024. 174 eligible stays.

Potentially preventable readmissions

13.4% this home

No different from the national rate

US median of homes 10.7% · North Carolina: 1 better, 4 worse

Rate of potentially preventable hospital readmissions 30 days after discharge from a SNF (risk-standardized rate). Lower is better. October 2022 to September 2024. 174 eligible stays.

Infections that led to a hospital stay

7.4% this home

No different from the national rate

US median of homes 7.1% · North Carolina: 1 better, 3 worse

Percentage of infections residents got during their SNF stay that resulted in hospitalization (risk-standardized rate). Lower is better. October 2023 to September 2024. 96 eligible stays.

Self-care and mobility at discharge

41.8% this home

Median of homes: North Carolina54.0% · US 56.6%

Percentage of residents who are at or above an expected ability to care for themselves and move around at discharge. Higher is better. October 2024 to September 2025. 55 residents counted.

Falls with major injury

0.0% this home

Median of homes: North Carolina0.6% · US 0.0%

Percentage of SNF residents who experience one or more falls with major injury during their SNF stay. Lower is better. October 2024 to September 2025. 87 residents counted.

New or worsened pressure ulcers

2.8% this home

Median of homes: North Carolina2.5% · US 1.7%

Percentage of residents with pressure ulcers or pressure injuries that are new or worsened (adjusted rate). Lower is better. October 2024 to September 2025. 86 residents counted.

Medication list given at discharge

Not reported

CMS note: The number of residents or resident stays is too small to report. Call the facility to discuss this quality measure.

Median of homes: North Carolina97.5% · US 98.7%

Percentage of residents where the SNF provided a current medication list to the resident, family, and/or caregiver at final discharge. Higher is better. October 2024 to September 2025. 4 residents counted.

Source: CMS Skilled Nursing Facility Quality Reporting Program - Provider Data, released 2026-09-30. Better, no different and worse are CMS's own comparisons with the national rate, after adjusting for how sick residents were. Medians of homes and the state counts are worked out by us from the same file.

Owners and operators

Legal business name: RIVER NEUSE GROUP, LLC. CMS links this home to Principle Long Term Care, a group of 40 nursing homes averaging 3 stars overall.

NameRoleTypeShareSince
Boice, GaleCorporate officerIndividual03/05/2018
Johnson, DianneCorporate officerIndividual01/01/2011
Principle Long Term Care, Inc.Operational/managerial controlOrganization01/01/2011
Hill, RaymondOperational/managerial controlIndividual01/01/2011
Hill, RobertOperational/managerial controlIndividual01/01/2011
Hill, StephenOperational/managerial controlIndividual01/01/2011

As listed in the CMS ownership file, which names owners with a 5% or greater stake and the people and companies with operational or managerial control.

Questions to ask on a visit

Chosen from this home's own inspection record.

  1. How do residents and families raise a complaint or grievance, and how fast is it answered?Inspectors cited 3 problems in this area, most recently on July 11, 2024: "Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive."
  2. How do you prevent falls and pressure injuries, and how are families told when one happens?Inspectors cited 3 problems in this area, most recently on March 5, 2024: "Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents."
  3. Can we see a week of menus and the kitchen, and how are special diets handled?Inspectors cited 1 problem in this area, most recently on July 11, 2024: "Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards."
  4. How many nurses and aides work each shift, nights and weekends included?Inspectors cited 1 problem in this area, most recently on March 5, 2024: "Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being."
  5. Who is on the floor on Saturday and Sunday, and how many residents does each aide care for?Weekend nurse staffing here was 3.20 hours per resident per day, below the North Carolina average of 3.42.
  6. How long has the current administrator been here?CMS counts 2 administrators who left in the period it measured.

Other nursing homes nearby

North Carolina contacts for a concern about a nursing home

These are the official offices in North Carolina. NursingHomeClear cannot take or act on complaints.

Common questions

What is Cherry Point Bay Nursing and Rehabilitation Center's Medicare star rating?
CMS rates Cherry Point Bay Nursing and Rehabilitation Center 2 out of 5 stars overall, with 2 for health inspections, 2 for staffing and 3 for quality measures (CMS data as of September 1, 2026).
How many deficiencies did Cherry Point Bay Nursing and Rehabilitation Center get at its last inspection?
0 health deficiencies at the standard inspection on July 2, 2025. The North Carolina average is 4.7.
Has Cherry Point Bay Nursing and Rehabilitation Center been fined?
Yes. CMS lists 1 fine totaling $167,122 in the last three years.
Does Cherry Point Bay Nursing and Rehabilitation Center accept Medicaid?
It is certified to take Medicaid (CMS lists it as "Medicare and Medicaid"). Certification does not mean a Medicaid bed is open: ask the admissions office.
Who owns Cherry Point Bay Nursing and Rehabilitation Center?
CMS lists 6 owners and managers, and links the home to Principle Long Term Care. Legal business name: RIVER NEUSE GROUP, LLC.

Sources

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