Home / North Carolina / Rocky Mount
160 S Winstead Avenue, Rocky Mount, NC 27804 · Nash County · (252) 443-7666
117 certified beds, about 101 residents a day · For profit - Limited Liability company · Medicare and Medicaid since 1987
CMS Care Compare ratings, data as of September 1, 2026 · CCN 345260 · See it on Medicare.gov · Compare with other homes
At its most recent standard inspection, on November 21, 2025, inspectors cited 13 health deficiencies (the North Carolina average is 4.7, the national average 9.2).
Of 27 health citations since April 2023, 2 were rated as actual harm or immediate jeopardy to residents (1 immediate jeopardy).
CMS lists 2 fines totaling $27,872 in the last three years; the largest was $17,345, and the latest is dated January 9, 2025.
Nurses and nurse aides worked 3.76 hours per resident per day, against 3.85 across North Carolina and 3.86 nationally. Registered nurses accounted for 0.61 of those hours.
47.2% of nursing staff left within the year CMS measured (North Carolina average 49.0%).
CMS links it to Sovereign Healthcare Holdings, an affiliated group of 43 nursing homes.
Federal rules call for a standard inspection at least every 15 months, plus a visit whenever a complaint is filed. Each mark below is one citation, colored by how serious inspectors rated it. How to read a citation.
Under each citation, the quoted text is the inspector's own summary from the federal statement of deficiencies (CMS form 2567), word for word apart from a privacy scrub; CMS removes residents' and staff names before it publishes the text. The full notes are on Medicare.gov.
CMS rates every citation by how much harm it caused (rows) and how many residents it touched (columns). The count in each box is this home's, across all 27 health citations on file.
Inspectors wroteBased on observation, record review, and interviews with staff, the facility failed to implement their abuse policy when the facility failed 1) to report to the local law enforcement within 24 hours that Resident # 1 and Resident # 2 were involved in an altercation where staff members reportedly witnessed bodily hits of residents and 2) complete a thorough investigation by ensuring that all witnesses were interviewed. The facility also failed to ensure its Abuse and Neglect Prohibition policy, specified that the Administrator was to be notified immediately of allegations of abuse as required by federal regulations and failed to ensure that immediately following the altercation between Resident # 1 and Resident # 2 that it was clearly communicated to the Administrator that there had been witnessed bodily hits between the residents. [...]
Inspectors wroteBased on record review and interviews with staff and Physician Assistant, the facility failed to ensure the medical record was complete regarding altercations that had occurred and a Physician Assistant's assessment following an altercation. This was for 2 of 2 sampled residents whose records were reviewed related to an altercation (Residents # 1 and # 2).
Inspectors wroteBased on observations, and staff and Pharmacist interviews the facility failed to (1) remove expired medications from the medication refrigerator in 1 of 1 medication storage room observed (Nursing Station), and (2) remove expired medication and (3) refrigerate medications according to the manufacturer's recommendations for 2 of 3 medication carts reviewed (Hall 100 and Hall 200).
Inspectors wroteBased on record review, Maryland Board of Nursing (MBON) and North Carolina Board of Nursing (NCBON) verification registries and staff interviews, the facility failed to verify a staff member from another state working as a registered nurse (Staff #1) had an active professional nursing license for 1 of 14 nursing staff reviewed. Staff #1 did not have a professional nursing license and performed the job responsibilities of a nurse from 2/24/25 through 6/15/25.
Inspectors wroteBased on record review and staff interviews, the facility failed to ensure a medical record was complete and accurate regarding tracheostomy care. This was for 1 of 5 sampled residents whose medical record was reviewed for documentation (Resident #1). Resident #9 was readmitted to the facility on [DATE]. Physician orders for Resident #9 revealed that tracheostomy care every shift and as needed was entered into the electronic medical record on 6/10/25 by the previous Infection Preventionist. [...]
Inspectors wroteBased on record review, and staff, resident and Pharmacist interviews, the facility failed to protect the resident's right to be free from misappropriation of narcotic medication for 2 of 4 residents reviewed for misappropriation of property (Resident #38 and Resident #83).
Inspectors wroteBased on observation, record review, and resident and staff interviews, the facility failed to follow professional standards of care when the nurse did not remain at the bedside to ensure the resident had taken all the medications. The deficient practice was observed for 1 of 1 resident observed with medications at bedside (Resident #74).
Inspectors wroteBased on observations, staff interviews, and record review, the facility failed to keep a urinary catheter bag from touching the floor to reduce the risk of infection for 1 of 4 residents reviewed with a urinary catheter (Resident #11).
Inspectors wroteBased on observations, record review and staff interviews, the facility failed to provide nutritional support through enteral feeding (a method of delivering nutrition directly into the gastrointestinal (GI) tract, typically through a feeding tube) as ordered by the physician for 1 of 2 residents reviewed for tube feedings (Resident #79).
Inspectors wroteBased on observation, record review, and staff and Medical Director interviews, the facility failed to have effective systems in place for entering tracheostomy care orders, so they were placed on the Treatment Administration Record (TAR) for completion by nursing staff. Nurse #2 did not provide tracheostomy care consistent with professional standards of practice when she was observed picking up the oxygen tubing off the floor and attaching it to the corrugated tubing connected to the humidifier (adds moisture to the oxygen). In addition, the facility failed to have effective systems in place for identifying an avoidable open moisture-associated skin damage in Resident #9's skin fold on her neck. The deficient practice occurred for 1 of 2 residents reviewed for tracheostomy care (Resident #9).
Inspectors wroteBased on observations, record review and staff interviews, the facility failed to ensure nursing staff were competent to provide tracheostomy (surgical hole in the windpipe) care when Nurse #2 was observed picking oxygen tubing off the floor and attaching it to the corrugated tubing connected to the humidifier (adds moisture to the oxygen). During interviews Nurse #4 indicated she had not received any education from the facility regarding tracheostomy care and Nurse #7 indicated no one had evaluated her performance for tracheostomy care since her most recent return 2 months ago. In addition, the facility was unable to locate any nursing skills competency check off information for tracheostomy care for any of the nursing staff. The deficient practice occurred for 3 of 8 nursing staff reviewed for tracheostomy care competencies (Nurse #2, Nurse #4, and Nurse #7).
Inspectors wroteBased on observation, record review, staff and Pharmacist interviews, the facility failed to have a medication error rate of less than 5% as evidenced by 3 medication errors out of 25 opportunities. The 3 medication errors resulted in a medication error rate of 12% for 1 of 4 residents observed during medication administration (Resident #96).
Inspectors wroteBased on observation, record review and staff interviews, the facility failed to post daily nurse staffing sheets at the beginning of each shift for 1 of 5 days of the survey (9/21/25). In addition, the facility was unable to locate a copy of the daily nurse staffing sheet for 1 of 31 days reviewed (9/20/25).
Inspectors wroteBased on staff interviews and record review, the facility failed to have an accurate facility assessment that recorded the current Administrator, Director of Nursing (DON), Infection Preventionist, Rehabilitation Manager, Staff Development Coordinator, and Maintenance Director. This deficient practice had the potential to affect 109 of 109 residents.
Inspectors wroteBased on record review and staff interviews, the facility failed to provide the resident or Responsible Party (RP) the bed hold policy for 2 of 4 residents reviewed for hospitalization (Resident #12 and Resident #15).
Inspectors wroteBased on record review, and staff, Physician Assistant and Medical Director interviews, the facility failed to implement physician orders for diabetes care for Resident #22 who was diagnosed with diabetes prior to contacting emergency medical services (EMS) for a change in condition and ensuring immediate action was taken for a resident who required emergent medical care. Physician orders were available regarding checking blood sugar for hypoglycemia (a condition in which your blood sugar (glucose) level is lower than the standard range), acting on low blood sugar, administering medications to quickly treat hypoglycemia and notifying the physician. On 12/15/24 at approximately 8:00 AM/8:15 AM, Resident #22 had slurred speech and was unable to sit up on the side of the bed followed by a change in level of consciousness. Nurse #1 did not know Resident #22 had diabetes. [...]
Inspectors wroteBased on record review, and staff, Medical Director, and Physician Assistant interviews the facility failed to notify the physician that Resident #22 had a critically low blood glucose requiring Emergency Medical Services (EMS) intervention for 1 of 4 residents reviewed for notification of change in condition (Resident #22).
Inspectors wroteBased on record review and staff interview, the facility failed to maintain a complete and accurate medical record by failing to document a resident ' s change in condition requiring Emergency Medical Services interventions for 1 of 4 residents reviewed for accuracy of medical records. (Resident #22)
Inspectors wroteBased on record review, resident, family, staff interview, Nurse Practitioner, and Medical Doctor interview the facility failed to 1)ensure effective communication amongst the nursing staff and with the provider in order that a resident, who was receiving anticoagulation medication, be sent to the hospital when she first experienced post-operative bleeding to the degree that the bleeding soaked her sheets 2) failed to recognize they should communicate with the physician about anticoagulant medication before continuing to give the anticoagulant medication after the resident was observed bleeding post-operatively 3) failed to identify a need for a higher level of care 4) failed to assess vital signs and 5) failed to perform treatments as ordered. [...]
Inspectors wroteBased on record review, staff interview, nurse practitioner, and physician interview the facility failed to notify the physician when a resident who was prescribed an anticoagulant experienced post-operative bleeding that soaked her sheets and failed to recognize the need to consult a medical provider for guidance before administering an anticoagulant to a resident with significant post-operative bleeding for one (Resident #1) of one resident reviewed for notification of physician.
Inspectors wroteBased on record review, staff interview, and pharmacist interview, the facility failed to follow labeling information for monitoring for the use of an anticoagulant for one (Resident #1) of one resident reviewed for unnecessary drugs.
Inspectors wroteBased on resident, Power of Attorney, and staff interviews, observations and record review, the facility failed to provide a bariatric shower bed to accommodate the needs of a resident who preferred to take showers. This was for 1 of 2 residents reviewed for accommodation of needs (Resident #68).
Inspectors wroteBased on observations, record review, resident interviews, and staff interviews, the facility failed to accurately code the resident assessment in the area of hearing for 1 of 27 residents reviewed (Resident #87).
Inspectors wroteBased on record review and staff interview, the facility failed to refer a resident with newly evident mental health diagnosis for a Preadmission Screening and Resident Review (PASRR) for 1 of 3 sampled residents reviewed for PASRR (Resident #40).
Inspectors wroteBased on record review, observations, resident interview, and staff interviews, the facility failed to revise the care plan in the area of hearing difficulties for 1 of 27 residents reviewed for care plan revision (Resident #87).
Inspectors wroteBased on record review, observations and staff interviews, the facility failed to obtain an order for oxygen and respiratory therapy for 1 of 2 residents reviewed for respiratory care (Resident #86).
Inspectors wroteBased on facility record review and staff interviews, the facility failed to have the Infection Preventionist in attendance for 1 of 6 quality assessment and assurance (QAA) committee meetings. This could affect 110 of 110 residents.
15 fire safety citations on file: 11 on August 1, 2024, 4 on April 13, 2023.
| Date | Penalty | Amount or length |
|---|---|---|
| January 9, 2025 | Fine | $17,345 |
| November 19, 2024 | Fine | $10,527 |
A payment denial means Medicare and Medicaid stopped paying for new admissions for that period.
Hours of care per resident per day, from the payroll records every home sends CMS. Higher means more staff time with each resident.
| Measure | This home | North Carolina | United States |
|---|---|---|---|
| All nursing staff (RN, LPN and aides) | 3.76 | 3.85 | 3.86 |
| Registered nurses | 0.61 | 0.62 | 0.69 |
| All nursing staff on weekends | 3.41 | 3.42 | 3.42 |
| Nurse aides | 2.15 | ||
| Licensed practical nurses | 1.00 | ||
| Nursing staff turnover (share who left in a year) | 47.2% | 49.0% | 45.8% |
| Registered nurse turnover | 72.2% | 45.6% | 42.9% |
| Administrators who left | 2 |
CMS expects 3.80 hours a day for residents as sick as this home's (its case-mix figure). The staffing star compares the two.
Every nursing home sends CMS its staff hours for each day (the Payroll Based Journal). Here they are added up by quarter. The latest quarter is the one behind the figures above. In January to March 2026, nursing staff hours per resident were 3.91 on weekdays and 3.41 on weekends, 13% lower on weekends (nationally, weekends ran 15% lower). Contract or agency staff worked 9.2% of nursing hours, against 5.3% nationally. Total nursing hours per resident went from 3.76 in April to June 2025 to 3.76 in January to March 2026.
| Quarter | All nursing staff | Registered nurses | Weekdays | Weekends | Contract staff share | Days with no RN hours | Residents a day |
|---|---|---|---|---|---|---|---|
| Jan to Mar 2026 | 3.76 | 0.61 | 3.91 | 3.41 | 9.2% | 0 of 90 | 101 |
| Oct to Dec 2025 | 3.79 | 0.54 | 3.96 | 3.34 | 9.2% | 0 of 92 | 100 |
| Jul to Sep 2025 | 3.60 | 0.54 | 3.78 | 3.14 | 11.1% | 0 of 92 | 106 |
| Apr to Jun 2025 | 3.76 | 0.46 | 3.94 | 3.31 | 8.0% | 0 of 91 | 101 |
| United States, Jan to Mar 2026 | 3.75 | 0.62 | 3.92 | 3.33 | 5.3% | 0.5% of days | |
| North Carolina, Jan to Mar 2026 | 3.65 | 0.53 | 3.82 | 3.25 | 8.0% | 0.7% of days |
Hours per resident per day: staff hours in the quarter divided by resident days (the daily census CMS derives from resident assessments). Registered nurses include the director of nursing and RNs with administrative duties; aides include nurse aides in training and medication aides, as in CMS's own staffing measure. How these are calculated.
Staff pay reports
No staff pay figure for this home has passed review yet. A figure appears only after at least 5 reports from at least 3 different people, sent over at least 60 days, have passed review. If you work here, your report helps start one.
| Job | Median | Middle half | Employed |
|---|---|---|---|
| North Carolina, all employers | |||
| CNAs (nursing assistants) | $18.49 | $17.28 to $21.08 | 64,010 |
| LPNs and LVNs | $30.42 | $28.50 to $33.51 | 18,010 |
| Registered nurses | $40.56 | $37.87 to $49.06 | 111,120 |
| United States, nursing care facilities | |||
| CNAs (nursing assistants) | $20.67 | $17.91 to $22.55 | 534,270 |
| LPNs and LVNs | $33.86 | $30.05 to $37.40 | 188,210 |
| Registered nurses | $41.11 | $37.85 to $47.68 | 142,270 |
Hourly wages; the middle half runs from the 25th to the 75th percentile. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025. BLS has no separate estimate for medication aides. These are survey estimates for whole occupations, not figures for any one home.
The measures CMS uses for the quality star. Lower is better for every one of them.
| Measure | This home | North Carolina | US |
|---|---|---|---|
| Percentage of long-stay residents whose need for help with daily activities has increased Long Stay residents, 2025Q2-2026Q1 | 8.1 | 15.6 | 13.9 |
| Percentage of long-stay residents with a catheter inserted and left in their bladder Long Stay residents, 2025Q2-2026Q1 | 0.2 | 0.7 | 0.8 |
| Percentage of long-stay residents with a urinary tract infection Long Stay residents, 2025Q2-2026Q1 | 2.5 | 2.3 | 1.6 |
| Percentage of long-stay residents experiencing one or more falls with major injury Long Stay residents, 2025Q2-2026Q1 | 3.3 | 3.5 | 3.2 |
| Percentage of short-stay residents who newly received an antipsychotic medication Short Stay residents, 2025Q2-2026Q1 | 0.0 | 1.4 | 1.6 |
| Percentage of long-stay residents whose ability to walk independently worsened Long Stay residents, 2025Q2-2026Q1 | 13.6 | 18.3 | 14.1 |
| Percentage of long-stay residents with pressure ulcers Long Stay residents, 2025Q2-2026Q1 | 8.9 | 5.5 | 4.6 |
| Percentage of long-stay residents who received an antipsychotic medication Long Stay residents, 2025Q2-2026Q1 | 3.5 | 14.0 | 15.4 |
| Percentage of short-stay residents who were rehospitalized after a nursing home admission Short Stay residents, 20250101-20251231 | 21.1 | 22.9 | 23.8 |
| Percentage of short-stay residents who had an outpatient emergency department visit Short Stay residents, 20250101-20251231 | 16.9 | 12.9 | 12.0 |
| Number of hospitalizations per 1000 long-stay resident days Long Stay residents, 20250101-20251231 | 4.1 | 1.8 | 1.9 |
| Number of outpatient emergency department visits per 1000 long-stay resident days Long Stay residents, 20250101-20251231 | 4.8 | 1.8 | 1.8 |
For a stay to recover after a hospital visit, these are the results CMS publishes for Rocky Mount Rehabilitation Center's Medicare short-stay residents. On returning residents home or to the community, CMS rates it no different from the national rate (50.9% of residents, after adjusting for how sick they were). How to read these, and what Medicare pays for.
50.9% this home
No different from the national rate
US median of homes 51.5% · North Carolina: 93 better, 25 worse
Rate of successful return to home or community from a SNF (risk-standardized discharge to community rate). Higher is better. October 2022 to September 2024. 171 eligible stays.
11.4% this home
No different from the national rate
US median of homes 10.7% · North Carolina: 1 better, 4 worse
Rate of potentially preventable hospital readmissions 30 days after discharge from a SNF (risk-standardized rate). Lower is better. October 2022 to September 2024. 173 eligible stays.
8.9% this home
No different from the national rate
US median of homes 7.1% · North Carolina: 1 better, 3 worse
Percentage of infections residents got during their SNF stay that resulted in hospitalization (risk-standardized rate). Lower is better. October 2023 to September 2024. 116 eligible stays.
31.3% this home
Median of homes: North Carolina54.0% · US 56.6%
Percentage of residents who are at or above an expected ability to care for themselves and move around at discharge. Higher is better. October 2024 to September 2025. 48 residents counted.
1.7% this home
Median of homes: North Carolina0.6% · US 0.0%
Percentage of SNF residents who experience one or more falls with major injury during their SNF stay. Lower is better. October 2024 to September 2025. 116 residents counted.
9.8% this home
Median of homes: North Carolina2.5% · US 1.7%
Percentage of residents with pressure ulcers or pressure injuries that are new or worsened (adjusted rate). Lower is better. October 2024 to September 2025. 116 residents counted.
Not reported
CMS note: The number of residents or resident stays is too small to report. Call the facility to discuss this quality measure.
Median of homes: North Carolina97.5% · US 98.7%
Percentage of residents where the SNF provided a current medication list to the resident, family, and/or caregiver at final discharge. Higher is better. October 2024 to September 2025. 2 residents counted.
Source: CMS Skilled Nursing Facility Quality Reporting Program - Provider Data, released 2026-09-30. Better, no different and worse are CMS's own comparisons with the national rate, after adjusting for how sick residents were. Medians of homes and the state counts are worked out by us from the same file.
Legal business name: ROCKY MOUNT REHABILITATION CENTER LLC. CMS links this home to Sovereign Healthcare Holdings, a group of 43 nursing homes averaging 3.7 stars overall.
| Name | Role | Type | Share | Since |
|---|---|---|---|---|
| Sovereign Carolina Holdings LLC | Direct ownership interest | Organization | 05/01/2014 | |
| Cronquist 2015 Family Tr | Indirect ownership interest | Organization | 12/31/2015 | |
| John J Notermann Business Tr | Indirect ownership interest | Organization | 11/12/2017 | |
| Peck, Robert | Managing control - governing body | Individual | 06/29/2026 | |
| Southern Healthcare Management LLC | Operational/managerial control | Organization | 05/01/2014 | |
| Cronquist, Royce | Operational/managerial control | Individual | 11/12/2017 | |
| Deiter, Sara | Operational/managerial control | Individual | 10/23/2025 | |
| Ghannam, Waseem | Operational/managerial control | Individual | 05/01/2026 | |
| Melton, Donald | Operational/managerial control | Individual | 05/01/2014 | |
| Notermann, Brenda | Individual is an owner, partner or trustee of any ADP of the SNF | Individual | 04/15/2025 | |
| Southern Healthcare Management LLC | Adp of the SNF | Organization | 04/15/2025 | |
| Cronquist, Royce | Adp of the SNF | Individual | 02/01/2018 | |
| Deiter, Sara | Adp of the SNF | Individual | 10/23/2025 | |
| Ghannam, Waseem | Adp of the SNF | Individual | 05/01/2026 | |
| Kelly, Michelle | Adp of the SNF | Individual | 02/01/2018 | |
| Melton, Donald | Adp of the SNF | Individual | 05/01/2014 | |
| Peck, Robert | Adp of the SNF | Individual | 06/29/2026 |
As listed in the CMS ownership file, which names owners with a 5% or greater stake and the people and companies with operational or managerial control.
Chosen from this home's own inspection record.
These are the official offices in North Carolina. NursingHomeClear cannot take or act on complaints.